Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
About this book
In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong?Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed; instead, the rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.With unprecedented access to key players, senior executives, directors, and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in a small Canadian city and went on to briefly control one half of the smartphone market. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an aggressive Harvard Business School grad, Jim Balsillie. Together, they engineered a pioneering pocket e-mail device that became the tool of choice for CEOs and world leaders. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest-growing company, internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry into the mobile phone market.Expertly told by acclaimed journalists Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.
