The Choice: How Bill Clinton Won

About this book

The Choice is Bob Woodward's classic story of the quest for power, focusing on the 1996 presidential campaign as a case study of money, public opinion polling, attack advertising, handlers, consultants, and decision making in the midst of electoral uncertainty. President Bill Clinton is examined in full in the contest with Senate Majority Leader Bob Dole, the Republican presidential nominee. The intimacy and detail of Woodward's account of the candidates and their wives show the epic human struggle in this race for the White House.