Supermaker: Crafting Business on Your Own Terms
About this book
In just seven years, Jaime Schmidt went from making natural products in her Portland, Oregon kitchen to turning her brand into a household name and selling her company in a nine-figure acquisition. Supermaker is her guide to business and career development on your own terms.Through unfiltered storytelling and instructive takeaways, the acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement shares how you too can start or grow your own business with her secrets on marketing, sales growth, product development, customer engagement, scaling operations, and partnerships.Following Jaime's journey from market stand to global brand, readers will take away:• The keys to establishing a financially successful business for entrepreneurs and professionals ready to go from maker to magnate.• Tactical approaches to branding, PR, sales, marketing, culture development, and team management.• Candid advice and storytelling from an industry disruptor and proven executive.Following her growth from kitchen to acquisition, Supermaker is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction.• A go-to guide for the passion-to-profit journey.• The perfect read for aspiring entrepreneurs, makers, creatives, and anyone with an interest in selling their products online, retail strategy, or digital marketing.• Great for anyone who enjoyed Start Something That Matters by Blake Mycoskie, Craft, Inc: Turn Your Creative Hobby into a Business by Meg Mateo Ilasco, and The Girls' Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur by Caitlin Friedman.
