First a Dream

About this book

This is a captivating "rags to riches" story, as a young boy discovers during the Depression that hard work and sheer perseverance are the keys to living his dreams. First A Dream is filled with practical, easy-to-understand, no-nonsense business lessons that the entrepreneur can apply to his or her own life -- describing the qualities an effective leader must possess, the key methods to inspiring team members, and the development of culture and values that are critical to the success of a small business as well as a multibillion dollar conglomerate.