Space Is Open for Business: The Industry That Can Transform Humanity
About this book
You no longer need to be a billionaire or rocket scientist to participate in space.Three things you need to know about space:It is an industry that is notoriously complex—which means it is misunderstood.It influences and benefits nearly every other industry on the planet.Accessing space has never been easier.Space Is Open for Business is an outstanding guidebook for the ultimate space-enabled business plan.Meticulously researched and edited for the most time-challenged reader, Space Is Open for Business provides a framework for those outside of the industry to understand the critical context that led to the commercial movement known as NewSpace.This book includes:Insights from over 100 experts, including industry leaders and investors, into the economics and strategies for leading the trillion-dollar race to commercialize space.Breakdown of the space economy verticals.How space, arts, and culture are deeply linked.A 360-degree view of the wide-ranging space industry, its emerging opportunities, investment potential, benefits on Earth, and more.Space investor and entrepreneur Robert C. Jacobson provides a comprehensive overview of this spectacular industry, allowing everyone on Earth to understand the integral role space plays in our lives, how it will continue to transform the world, and how you could participate.In the vein of Mary Roach, Jacobson makes a complex topic easily understandable—and accessible—for every reader.Space as an industry offers a triple bottom line: Return on Investment, Innovation, and Inspiration.INVESTMENTImagine if you had the opportunity to invest in Apple when it was new and undiscovered—would you do it?Space is a culmination of many disciplines, and it works in tandem with various industries. The sector’s growth depends on merging different fields with cutting-edge technologies, fantastical ideas with logical applications.Investors, including John Doerr, Khosla Ventures, Sequoia, RRE, Bessemer Venture Partners, First Round, Peter Thiel’s Founders Fund, and Andreesen Horowitz, took notice and are backing companies in this growing sector.INNOVATIONSpace is the sector with the most unlimited potential for progress and collaboration. When space advances, other industries benefit. When other industries advance, space benefits as well—innovations and progress multiply.From Hollywood to navigation, communications devices to streaming services, medical discoveries to robotics, agriculture to energy, all of these industries affect space and are affected by space—much like bees pollinating flowers.Jacobson proposes that space startups can borrow tactics and strategies developed by other entrepreneurs and thought leaders—such as Peter Thiel, Eric Ries, and Ben Horowitz—to improve space startups' probability for success.INSPIRATIONWhat do Jules Verne, Star Trek, Isaac Asimov, Arthur C. Clarke, Stanley Kubrick, Jerry Pournelle, Andy Weir, and David Bowie have in common?For centuries, artists and creators have helped inspire real space efforts. They merged space with arts and entertainment to construct visions and stories that helped us articulate, amplify, and imagine what is possible—ultimately influencing and shaping reality, from Moon missions to mobile phones.What will we accomplish over the next decade? Is there a way to achieve great personal success and benefit others—maybe even all of humanity?
