
A Proven Program to Maximize Your SalesIn this indispensable new guide, sales consultant and America's #1 corporate sales trainer Steve Schiffman reveals the methodology of High-Efficiency Selling. This innovative and solid strategy can lead to greater sales, better time management, and improved long-term long-term business partnerships. The bestselling author of Cold Calling Techniques (That Really Work!) stakes out new territory by offering a unique approach to the four phases of the sales cycle: prospecting, interviewing, presentation, and closing. Schiffman's breakthrough techniques help you reduce stress, develop a better long-term fit with customers, and -- best of all -- increase sales by focusing on: * Attitude -- the single most important factor in holding on to customers* Creating your personal prospecting plan* Executing, refining, and developing the cold call* The ten commandments of contacting target companies* The tools, questions, and goals you need for an effective client interview* Simple -- and effective -- closing techniques