Chip Heath

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath.How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the And Other Minor Surprises, a collection of the authors' best columns for Fast Company magazine-16 pieces in all, plus a previously unpublished piece entitled "The Future Fails Again." In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business Why you should never buy another mutual fund ("The Horror of Mutual Funds") Why your gut may be more ethical than your brain ("In Defense of Feelings") How to communicate with numbers in a way that changes decisions ("The Gripping Statistic") Why the "Next Big Thing" often isn't ("The Future Fails Again") Why you may someday pay $300 for a pair of socks ("The Inevitability of $300 Socks") And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

In a presidential campaign, a candidate “Are you better off today than you were four years ago?” Sticky ideas must carry their own credentials. Offer people the chance to test your ideas themselves–a “try before you buy” philosophy. People want to believe your ideas, so give them a reason to. Examples include the Nobel-winning scientist no one believed, flesh-eating bananas, and the human-scale principle.

Learn how to present your idea precisely and with meaning. Simple = core + compact. Topics include the low-fare airline, burying the lead, the inverted pyramid, using high concepts, and generative analogies.

Learn the secrets to unlimited wealth and eternal life! (Not really, but we piqued your interest, didn’t we?) Don’t just convince people to think about your idea, get them to feel it too. Create empathy. Examples include the Mother Teresa principle (if I look at the one, I will act), beating smoking with the Truth, and schlocky but masterful mail-order ads.

Getting their attention: good. Keeping it: better Learn how you can use the element of surprise to grab people's attention. Keep in mind that surprise doesn't last, and for an idea to endure, you must also generate interest and curiosity. Examples include the successful flight-safety announcement, turning points in Hollywood screenplays, and the Gap Theory of curiosity.

As Hilton nears its 100th anniversary in 2019, best-selling author and Stanford Business professor Chip Heath unveils the impact the first global hotel company has had around the world in a new book titled The Hilton Effect. Business author Karla Starr joined him in the examination of the company founded by Conrad Hilton, a dreamer who aspired to accomplish much more than to create a comfortable place to sleep. Over the last century, Hilton has grown from a single hotel in Cisco, Texas, to nearly 5,500 hotels and 14 brands in 106 countries and territories. The Hilton Effect, as Heath defines it, is the positive, world-altering impact that Hilton has had, and continues to have, on billions of lives and thousands of communities around the globe – pioneering new travel markets and bringing people and cultures together to make the world feel smaller, while expanding horizons and opportunities. “Most organizations celebrating their 100th birthday would be content to throw themselves a party, but Hilton opted to hire a pair of skeptical outsiders – business authors with backgrounds in social science – to examine its impact on the world,” Heath said. “The stories that emerged were even more remarkable than we initially suspected and what Hilton employees considered to be just another day at work was quite extraordinary.” Through extensive independent research and in-depth interviews, Heath found deeper meaning in the history and influence of the company over the past century. Heath focused on three areas that he argues define The Hilton Effect: • The Hilton Effect on Guests – Hilton has influenced guests by easing travel and broadening perspectives – changing travel as we know it through a century of firsts from air conditioning to a mobile-centric hotel room; creating the modern business travel industry; and innovating the guest experience, from the first concierge service for female travelers more than 50 years ago, to unexpected moments at the breakfast bar. • The Hilton Effect on Team Members – Hilton has impacted employees by fostering a powerful entrepreneurial spirit and wide-ranging career opportunities – creating a culture where it’s possible for restaurant servers to become C-suite execs and for innovations to be driven from every corner of the company. • The Hilton Effect on Communities and Economies – Hilton has become woven into the history, economies and infrastructure of communities all over the world, becoming indispensable focal points in the process – building roads out of nothing to develop remote areas of Nigeria, transforming the London skyline, revitalizing deserted docks in Buenos Aires and helping Sri Lanka survive and thrive during a civil war. “I think the world is a better place because Hilton was born into it one hundred years ago,” said Christopher J. Nassetta, president and CEO, Hilton. “And if we continue to do our job, the world will be a better place because Hilton is in it for the next one hundred years.”

Tutti abbiamo vissuto, nell'arco della vita o all'interno di un'esperienza più circoscritta come una vacanza o un percorso di studi, dei momenti che si sono impressi nella nostra memoria. Molti sono stati accidentali o frutto della fortuna, ma perché affidarsi al caso quando potremmo essere noi a crearli? I fratelli Heath hanno studiato e sono andati a caccia di questi momenti determinanti per anni e hanno fatto una scoperta interessante. I momenti che contano sono sempre caratterizzati da quattro elevazione, intuizione, orgoglio e connessione. Questo libro mette a nudo la dinamica delle esperienze, rivelando il segreto per preparare discorsi memorabili, progettare un'esperienza indimenticabile per qualunque cliente e persino costruire momenti significativi con la propria famiglia.

موجز عن الكتاب:تُراودك في كثير من الأحيان، أفكارٌ رائعة، غير أنك تتأسف عليها، لأنها لا تحظى بالقَبول والاهتمام من قبل الآخرين، هذا الكتاب سَيخلِّصُك من تلك المشكلة، وسيقدم لك مقترحاتٍ ناجحة؛ كأن تعرض أفكارك في قالبٍ قصصي، وتعمل على كسر الأنماط المؤلوفة، وغيرَها من المقترحات، التي ستجعلُ أفكارَك مقبولة، ومقنعة، ومثيرة، وتُطبَّقُ بشكل طَوْعي. لمن هذا الكتاب:• لمن يريد أن يبتكر أفكارًا مثيرة. • لمن يريد جلب الاهتمام لأفكاره. • لمن يريد أن ترسخ أفكاره في أذهان الناس. عن المؤلف:شِيبْ هِيثْ (chib hith)، أستاذ السلوكيات الإدارية، في كلية الإدارة في جامعة سْتَنْفَورد، يعيش في لُوسْ غَاتُونْ بكَاليفورْنيا. دَانْ هِيثْ (Dan hith)، مستشار في مؤسسة دْيُوكْ كُورْبُورَايْشَنْ للتربية (Duke Educational foundation)، وباحث سابق في جامعة هارْفَرْد، من مؤسسي شركة ثيِنْكْ ولْ (Thinkwell) لإصدار الكتب.

Naturally sticky ideas are full of indelible images-ice-filled bathtubs, apples with razors-because our brains are wired to remember concrete data. Learn how to describe your ideas within a context that will appeal to the senses. Examples include teaching subtraction with less abstraction, the Velcro Theory of memory, and Hamburger Helper.

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官方正品保证 Seller : Boolee加微信[soweinc]每天分享好书和来自全球的书友一起学习交流.并且微信好友价格低至5折 .《行为设计学：打造峰值体验》(（美）奇普·希思、丹·希思)作者:奇普·希思 丹·希思 靳婷婷出版社:中信出版社装订方式:精装版次:第1版开本:16开出版时间:2018-09-01用纸:纯质纸页数:296语种:丛书名:类目:管理|管理学

Błyskotliwa książka o tym, jak przekonać innych do naszych idei i pomysłów. Autorzy - specjaliści od komunikacji międzyludzkiej - tłumaczą, że sukces sprowadza się do kilku zasad. Są wśród nich: upraszczanie, zaskoczenie, konkretność, wiarygodność i emocjonalność przekazu. Źle podane koncepcje giną, a dobrze opowiedziane stają się popularne. Klarowny wywód ubarwiają dziesiątki anegdot `z życia`. Niezbędna lektura nie tylko dla menadżerów, speców od reklamy i nauczycieli.

7 Habits of highly effective teens, power of moments, drive, life leverage 4 books collection set Description: The Power of Moments: Why Certain Experiences Have Extraordinary Impact: The most interesting, immediately actionable book I’ve read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg., Drive: Forget everything you thought you knew about how to motivate people - at work, at school, at home. As Daniel H. Pink explains in this paradigm-shattering book, the true secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world., Life Leverage: How to Get More Done in Less Time, Outsource Everything & Create Your Ideal Mobile Lifestyle: Using Rob Moore's remarkable Life Leverage model, you'll quickly banish & outsource all your confusion, frustration and stress & live your ideal, globally mobile life, doing more of what you love on your own terms., The 7 Habits of Highly Effective Teens: With more than five million copies in print all around the world, The 7 Habits of Highly Effective Teens is the ultimate teenage success guide--now updated for the digital age. Imagine you had a roadmap--a step-by-step guide to help you get from where you are now, to where you want to be in the future.

Power of moments, drive, life leverage, 7 habits of highly effective people and teens and personal workbook 6 books collection set Description:The Power of Moments: Why Certain Experiences Have Extraordinary Impact: The most interesting, immediately actionable book I’ve read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg., Drive: Forget everything you thought you knew about how to motivate people - at work, at school, at home., Life Leverage: How to Get More Done in Less Time, Outsource Everything & Create Your Ideal Mobile Lifestyle: Life Leverage means taking control of your life, easily balancing your work and free time, making the most money with the minimum time input & wastage, and living a happier and more successful life.Using Rob Moore's remarkable Life Leverage model, you'll quickly banish & outsource all your confusion, frustration and stress & live your ideal, globally mobile life, doing more of what you love on your own terms., The 7 Habits of Highly Effective People Personal Workbook: Stephen Covey's THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE took the self-help market by storm in 1990 and has enjoyed phenomenal sales ever since., The 7 Habits of Highly Effective Teens: With more than five million copies in print all around the world, The 7 Habits of Highly Effective Teens is the ultimate teenage success guide--now updated for the digital age., The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change: CONSIDERED ONE OF THE MOST INSPIRING BOOKS EVER WRITTEN, The 7 Habits of Highly Effective People has guided generations of readers for the last 25 years.

Moment of powerOn April 27th, the whole world was breathing and watched the scene. The moment that Kim Jong Eun walked to the North Korean land beyond the Panmunjeom military demarcation line to President Moon Jae In, and the two men strolled on the foot bridge without a secretary. This added sincerity to the summit and became a momentum for solidarity between the two Koreas. It is a decisive moment that is thoroughly planned. If you create these impressive moments in your daily life, how can life be different?The best selling "stick stick" Brother Heath, who revealed the "structure that causes change," has now found Korean readers in five years with the subject of "the moment of change" itself. For a long time they have noticed how the experience of the moment awakens, elevates, and changes people. The Power of Moments is a collection of all the decisive moments that create dramatic opportunities in life based on the results and examples of organizational psychology and behavioral economics. Chief Heath, the Best Organizational Behaviorist in the Current century, and the Leadership of the Worlds 500 CEOs Mentor Dan Heaths keyword Moment. This book will give the best advice to people in need of a change of life.