Made to Stick (Chapter 3: Concrete): Why Some Ideas Survive and Others Die

About this book

Naturally sticky ideas are full of indelible images-ice-filled bathtubs, apples with razors-because our brains are wired to remember concrete data. Learn how to describe your ideas within a context that will appeal to the senses. Examples include teaching subtraction with less abstraction, the Velcro Theory of memory, and Hamburger Helper.