Brian Wansink

This book will literally change the way you think about your next meal.Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you. • Can the size of your plate really influence your appetite?• Why do you eat more when you dine with friends?• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?• How does music or the color of the room influence how much—and how fast—we eat?• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year? Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.

In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens, among others—in order to make positive changes in how we approach and manage our diets.Anyone familiar with Wansink’s Mindless Eating knows this is not a typical diet book. Wansink shares his scientific approach to eating, providing insight and information, so we can all make better choices when it comes to food.The pioneer of the Small Plate Movement, Brian Wansink presents compelling research conducted at the Food and Brand Lab at Cornell University by way of cartoons, drawings, charts, graphs, floor plans, and more. Slim by Design offers innovative ways to make healthy eating mindlessly easy.

Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition.Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing.

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Slim designb "Slim Design" diet to redesign the eating environmentbI know someone who has diet. How hard it is to bear hunger. After all, many people give up in the middle. Even if you end up paying attention to the pain, even if you reach your target weight, the joy is only for a moment. Professor Brian Wansink, director of the Cornell University Food Brand Institute, who studies lifelong consumer behavior and eating habits, unveils the cause of unconsciously eating a lot of people and suggests a new diet environment to eat less. It is "slim design". This book specifically tells you how to change the five important places in your diet (home, restaurant, supermarket, workplace, school) so that you can be satisfied while eating less without worrying. But the issue of obesity is a matter of eating quantity after all. It is very hard to try to eat less with will whenever you eat. On the other hand, once you change your "eating environment," you do not have to worry about it from now on. Diet is a habit that must be maintained for life. It is a diet method that can change the eating environment and maintain it for a lifetime! Is not it so persuasive? It may be a foolish claim. However, Professor Wansinks argument is the result of thorough experimentation and research. Why not apply "slim design" to your life right now?

Este livro irá mudar a forma como encara a sua próxima refeição. Comer sem Pensar - O que nos influencia na hora de comer? não é um livro sobre dietas, mas assume-se como uma leitura obrigatória para quem quer tomar consciência da dinâmica escondida por d

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on December 22, 2003. The length of the article is 5009 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation Details How do front and back package labels influence beliefs about health claims? Brian Wansink Journal of Consumer Affairs (Refereed) December 22, 2003 American Council on Consumer Interests 37 2 305(12)Distributed by Thomson Gale