Tobias Lütke Recommended Books

In reality, Hiro Protagonist delivers pizza for Uncle Enzo's CosoNostra Pizza Inc., but in the Metaverse he's a warrior prince. Plunging headlong into the enigma of a new computer virus that's striking down hackers everywhere, he races along the neon-lit streets on a search-and-destroy mission for the shadowy virtual villain threatening to bring about infocalypse. Snow Crash is a mind-alter

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly

In this legendary business book and Silicon Valley staple, the former chairman and CEO of Intel shares his perspective on how to build and run a company. A practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work. The essential skill of creating and maintaining new businesses—the art of the entr

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: i

Всемирно известный психолог Кэрол Дуэк, не одно десятилетие изучающая проблематику успехов и достижений, открыла и научно доказала влияние внутренних установок на личность. Из этой книги вы узнаете, как установка на данность обрекает людей на провал, а установка на рост — открывает путь к самореализации, выстраиванию успешной карьеры и налаживанию счастливых взаимоотношений с окружающими в любом в

Antifragile is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, The Black Swan, Skin in the Game, and The Bed of Procrustes .Nassim Nicholas Taleb, the bestselling author of T

“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite; the other infinite. A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.”Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite

One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, one of the most popular and successful schools of thought in ancient Rome, and shows how its insight and advice are still remarkably applicable to modern lives.<br

Masters of Doom is the amazing true story of the Lennon and McCartney of video John Carmack and John Romero. Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to co-create the most notoriously successful game franchises in hist

In this must-read book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and business people both seasoned and new that the secret to outstanding achievement is not talent but a focused persistence called grit.Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, Angela Duckworth e

What is the secret of talent? How do we unlock it? In this groundbreaking work, journalist and New York Times bestselling author Daniel Coyle provides parents, teachers, coaches, businesspeople—and everyone else—with tools they can use to maximize potential in themselves and others.Whether you’re coaching soccer or teaching a child to play the piano, writing a novel or trying to improv

The Life-Changing Magic of Tidying Up for the mind, The Courage to Be Disliked is the Japanese phenomenon that shows you how to free yourself from the shackles of past experiences and others’ expectations to achieve real happiness.The Courage to Be Disliked, already an enormous bestseller in Asia with more than 3.5 million copies sold, demonstrates how to un

With this extraordinary first volume in an epoch-making masterpiece, Neal Stephenson hacks into the secret histories of nations and the private obsessions of men, decrypting with dazzling virtuosity the forces that shaped this century. In 1942, Lawrence Pritchard Waterhouse—mathematical genius and young Captain in the U.S. Navy—is assigned to detachment 2702. It is an outfit so secret that only a

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary r

You know the authors' names. You recognize the title. You've probably used this book yourself. This is The Elements of Style, the classic style manual, now in a fourth edition.The revisions to the new edition are purposely kept minimal in order to retain the book's unique tone, wit, and charm. A new Glossary of the grammatical terms used in the book provides a convenient reference for

In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. "The Box" tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp f

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new b

From the creator of the wildly popular blog Wait But Why, a fun and fascinating deep dive into what the hell is going on in our strange, unprecedented modern times.Between 2013 and 2016, Tim Urban became one of the world’s most popular bloggers, writing dozens of viral, long-form articlesabout everything from AI to colonizing Mars to procrastination. Then, he turned his attention to a

Behind every great revolution is a vision and behind perhaps the greatest revolution of our time, personal computing, is the vision of J.C.R. Licklider. He did not design the first personal computers or write the software that ran on them, nor was he involved in the legendary early companies that brought them to the forefront of our everyday experience. He was instead a relentless visionary that s

Meadows’ Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world, showing readers how to develop the systems-thinking skills that thought

In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong?Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed; instead, the rise

A New York Times bestseller! The untold story of the eccentric Wall Street tycoon and the circle of scientific geniuses who helped build the atomic bomb and defeat the Nazis—changing the course of history.Legendary financier, philanthropist, and society figure Alfred Lee Loomis gathered the most visionary scientific minds of the twentieth century—Albert Einstein, Werner Heisenberg, Nie

What happens when your digital self overpowers your physical self?A life in Permutation City is unlike any life to which you’re accustomed. You have Eternal Life, the power to live forever. Immortality is a real thing, just not the thing you’d expect.Life is just electronic code. You have been digitized, scanned, and downloaded into a virtual reality program. A Copy

This urgent and eye-opening book makes the case that protecting humanity's future is the central challenge of our time. If all goes well, human history is just beginning. Our species could survive for billions of years - enough time to end disease, poverty, and injustice, and to flourish in ways unimaginable today. But this vast future is at risk. With the advent of nuclear we

— Time The #1 New York Times bestselling author of Anathem , Neal Stephenson is continually rocking the literary world with his brazen and brilliant fictional creations—whether he’s reimagining the past (The Baroque Cycle), inventing the future ( Snow Crash ), or both ( Cryptonomicon ). With Reamde , this visionary author whose mind-stretching fiction has been enthusiastically compared to the work

A deep dive into the origins of the epic, best-selling video game, featuring previously unreleased content, in the game creator's own words"Mechner's journey is a universal one for anyone creating something brand new... I'm excited to revisit these journals in newly illustrated form."-- Mike Krieger, co-founder of InstagramThe creator of one of the most innovative and best-

It was early 1993 and id Software was at the top of the PC gaming industry. Wolfenstein 3D had established the First Person Shooter genre and sales of its sequel Spear of Destiny were skyrocketing. The technology and tools id had taken years to develop were no match for their many competitors.It would have been easy for id to coast on their success, but instead they made the audacious decision to