
British author and journalist
The inspiration behind hit family drama The Durrells.Part of the Macmillan Collector’s Library; a series of stunning, clothbound, pocket sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition features an afterword by Peter Olney, former Keeper of Birds at the London Zoo, and a distinguished ornithologist who was awarded the Zoological Society of London's Silver Medal in 2003.My Family and Other Animals is Gerald Durrell's hilarious account of five years in his childhood spent living with his family on the island of Corfu. With snakes, scorpions, toads, owls and geckos competing for space with one bookworm brother and another who's gun-mad, as well as an obsessive sister, young Gerald has an awful lot of natural history to observe. This richly detailed, informative and riotously funny memoir of eccentric family life is a twentieth-century classic.
A masterful, witty, brilliantly researched popular history of perhaps the greatest civilization ever and the events and people that led to its transformation from a republic to an empire.On a dark January morning, Julius Caesar, the governor of Gaul, rode with his closest aides towards a river named the Rubicon, which marked the line of the frontier with Italy. A governor was forbidden to lead troops out of his allotted province – to break this severest of laws was tantamount to a declaration of civil war. Caesar was a gambler, however. Like the consummate actor on the public stage he had always been, he quoted a line from one of Menander's plays: "It's time to roll the die." Then he ordered the legion behind him to advance, over the river and on towards Rome. Crossing the Rubicon was a step so consequential that it has come to stand for every fateful step in history since. When Caesar rolled his die, the result was indeed a civil war, one that would end up destroying Rome's traditional freedoms and establishing a permanent dictatorship on the wreckage of her constitution.In Rubicon , Cambridge- and Oxford-educated historian and novelist Tom Holland gives us a harrowing and exciting account of the fall of the Republic, one that begins in 100 BC, the approximate birthdate of the generation that was to bring about the Republic's ruin. He then traces the development of these men into the ruling minds of the Republic, and the occurrence at the Rubicon that marked the end of the expansionism for which they had fought. Rubicon captures the suspense and drama of Rome's most famous political rivalries and shows its vibrant and charged atmosphere, all the while featuring some of the most celebrated personalities in history–Julius Caesar, Cicero, Spartacus, Cleopatra, Brutus, Pompey, Virgil, and Augustus. As America embarks on its own imperial adventures, Rubicon is the chronicle of Rome for which we have all been waiting–carefully researched and wildly compelling.
Arguing that the ultimate resource is the human imagination coupled to the human spirit, Julian Simon led a vigorous challenge to conventional beliefs about scarcity of energy and natural resources, pollution of the environment, the effects of immigration, and the "perils of overpopulation." The comprehensive data, careful quantitative research, and economic logic contained in the first edition of The Ultimate Resource questioned widely held professional judgments about the threat of overpopulation, and Simon's celebrated bet with Paul Ehrlich about resource prices in the 1980s enhanced the public attention--both pro and con--that greeted this controversial book.Now Princeton University Press presents a revised and expanded edition of The Ultimate Resource . The new volume is thoroughly updated and provides a concise theory for the observed Population growth and increased income put pressure on supplies of resources. This increases prices, which provides opportunity and incentive for innovation. Eventually the innovative responses are so successful that prices end up below what they were before the shortages occurred. The book also tackles timely issues such as the supposed rate of species extinction, the "vanishing farmland crisis," and the wastefulness of coercive recycling.In Simon's view, the key factor in natural and world economic growth is our capacity for the creation of new ideas and contributions to knowledge. The more people alive who can be trained to help solve the problems that confront us, the faster we can remove obstacles, and the greater the economic inheritance we shall bequeath to our descendants. In conjunction with the size of the educated population, the key constraint on human progress is the nature of the economic-political talented people need economic freedom and security to bring their talents to fruition.
by James D. Watson
Rating: 3.6 ⭐
• 7 recommendations ❤️
The classic personal account of Watson and Crick’s groundbreaking discovery of the structure of DNA, now with an introduction by Sylvia Nasar, author of A Beautiful Mind .By identifying the structure of DNA, the molecule of life, Francis Crick and James Watson revolutionized biochemistry and won themselves a Nobel Prize. At the time, Watson was only twenty-four, a young scientist hungry to make his mark. His uncompromisingly honest account of the heady days of their thrilling sprint against other world-class researchers to solve one of science’s greatest mysteries gives a dazzlingly clear picture of a world of brilliant scientists with great gifts, very human ambitions, and bitter rivalries.With humility unspoiled by false modesty, Watson relates his and Crick’s desperate efforts to beat Linus Pauling to the Holy Grail of life sciences, the identification of the basic building block of life. Never has a scientist been so truthful in capturing in words the flavor of his work.
The classic that exploded into public controversy, revolutionized the course of science, and continues to transform our views of the world.Few other books have created such a lasting storm of controversy as The Origin of Species. Darwin's theory that species derive from other species by a gradual evolutionary process and that the average level of each species is heightened by the "survival of the fittest" stirred up popular debate to a fever pitch. Its acceptance revolutionized the course of science.As Sir Julian Huxley, the noted biologist, points out in his illuminating introduction, the importance of Darwin's contribution to modern scientific knowledge is almost impossible to evaluate: "a truly great book, one which after a century of scientific progress can still be read with profit by professional biologists.""Darwin was one of history's towering geniuses and ranks with the greatest heroes of man's intellectual progress." -George Gaylord Simpson in The Meaning of Evolution
by Peter W. Huber
Rating: 3.6 ⭐
• 2 recommendations ❤️
The sheer volume of talk about energy, energy prices, and energy policy on both sides of the political aisle suggests that we must know something about energy. But according to Peter Huber and Mark Mills, the things we "know" are mostly myths. In The Bottomless Well , Huber and Mills debunk the myths and show how a better understanding of energy will radically change our views and policies on a number of very controversial issues. They explain why demand will never go down, why most of what we think of as "energy waste" actually benefits us; why greater efficiency will never lead to energy conservation; and why the energy supply is infinite-it's quality of energy that's scarce and expensive. The Bottomless Well will also revolutionize our thinking about the automotive industry (gas prices don't matter and the hybrid engine is irrelevant), coal and uranium, the much-maligned power grid (it's the worst system we could have except for all the others), what energy supplies mean for jobs and GDP, and many other hotly debated subjects.
by Bjørn Lomborg
Rating: 3.9 ⭐
• 2 recommendations ❤️
The Skeptical Environmentalist challenges widely held beliefs that the environmental situation is getting worse and worse. The author, himself a former member of Greenpeace, is critical of the way in which many environmental organisations make selective and misleading use of the scientific evidence. Using the best available statistical information from internationally recognised research institutes, Bjørn Lomborg systematically examines a range of major environmental problems that feature prominently in headline news across the world. His arguments are presented in non-technical, accessible language and are carefully backed up by over 2500 footnotes allowing readers to check sources for themselves. Concluding that there are more reasons for optimism than pessimism, Bjørn Lomborg stresses the need for clear-headed prioritisation of resources to tackle real, not imagined problems. The Skeptical Environmentalist offers readers a non-partisan stocktaking exercise that serves as a useful corrective to the more alarmist accounts favoured by campaign groups and the media.
The million copy international bestseller, critically acclaimed and translated into over 25 languages. As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units of information, and in which organisms can be seen as vehicles for their replication. This imaginative, powerful, and stylistically brilliant work not only brought the insights of Neo-Darwinism to a wide audience, but galvanized the biology community, generating much debate and stimulating whole new areas of research. Forty years later, its insights remain as relevant today as on the day it was published. This 40th anniversary edition includes a new epilogue from the author discussing the continuing relevance of these ideas in evolutionary biology today, as well as the original prefaces and foreword, and extracts from early reviews. Oxford Landmark Science books are 'must-read' classics of modern science writing which have crystallized big ideas, and shaped the way we think.
by Stewart Brand
Rating: 4.2 ⭐
• 10 recommendations ❤️
“Incredible book . . . Best I’ve read this year.” —Jack Dorsey, via TwitterThis eye-opening book by the legendary author of the National Book Award-winning Whole Earth Catalog persuasively details a new approach to our stewardship of the planet. Lifelong ecologist and futurist Stewart Brand relies on scientific rigor to shatter myths concerning nuclear energy, urbanization, genetic engineering, and other controversial subjects, showing exactly where the sources of our dilemmas lie and offering a bold, inventive set of policies and design- based solutions for shaping a more sustainable society. Thought- provoking and passionately argued, this is a pioneering book on one of the hottest issues facing humanity today.
From Steve McIntyre's earliest attempts to reproduce Michael Mann's Hockey Stick graph, to the explosive publication of his work and the launch of a congressional inquiry, The Hockey Stick Illusion is a remarkable tale of scientific misconduct and amateur sleuthing. It explains the complex science of this most controversial of temperature reconstructions in layperson's language and lays bare the remarkable extent to which climatologists have been willing to break their own rules in order to defend climate science's most famous finding.
From the author of the New York Times bestseller The Inevitable — a sweeping vision of technology as a living force that can expand our individual potential In this provocative book, one of today's most respected thinkers turns the conversation about technology on its head by viewing technology as a natural system, an extension of biological evolution. By mapping the behavior of life, we paradoxically get a glimpse at where technology is headed-or "what it wants." Kevin Kelly offers a dozen trajectories in the coming decades for this near-living system. And as we align ourselves with technology's agenda, we can capture its colossal potential. This visionary and optimistic book explores how technology gives our lives greater meaning and is a must-read for anyone curious about the future.
by Wade Davis
Rating: 4.2 ⭐
• 2 recommendations ❤️
A magnificent work of history, biography and adventure.If the quest for Mount Everest began as a grand imperial gesture, as redemption for an empire of explorers that had lost the race to the Poles, it ended as a mission of regeneration for a country and a people bled white by war. Of the twenty-six British climbers who, on three expedtions (1921-24), walked 400 miles off the map to find and assault the highest mountain on Earth, twenty had seen the worst of the fighting. Six had been severely wounded, two others nearly died of disease at the Front, one was hospitalized twice with shell shock. Three as army surgeons dealt for the duration with the agonies of the dying. Two lost brothers, killed in action. All had endured the slaughter, the coughing of the guns, the bones and barbed wire, the white faces of the dead.In a monumental work of history and adventure, ten years in the writing, Wade Davis asks not whether George Mallory was the first to reach the summit of Everest, but rather why he kept on climbing on that fateful day. His answer lies in a single phrase uttered by one of the survivors as they retreated from the "The price of life is death." Mallory walked on because for him, as for all of his generation, death was but "a frail barrier that men crossed, smiling and gallant, every day." As climbers they accepted a degree of risk unimaginable before the war. They were not cavalier, but death was no stranger. They had seen so much of it that it had no hold on them. What mattered was how one lived, the moments of being alive.For all of them Everest had become an exalted radiance, a sentinel in the sky, a symbol of hope in a world gone mad.
Six days ago, astronaut Mark Watney became one of the first people to walk on Mars. Now, he's sure he'll be the first person to die there. After a dust storm forces his crew to evacuate the planet while thinking him dead, Mark finds himself stranded on Mars's surface, with no way to signal Earth that he's alive. And even if he could get word out, his supplies would be gone years before a rescue could arrive. Chances are, though, Mark won't have time to starve to death. The damaged machinery, unforgiving environment or plain-old "human error" are much more likely to kill him first.Armed with nothing but his ingenuity, his engineering skills--and a gallows sense of humor that proves to be his greatest source of strength--Mark embarks on a dogged quest to stay alive. But will his resourcefulness be enough to overcome the impossible odds against him?--back cover
A Chicago Tribune Noteworthy BookA GoodReads Reader's ChoiceIn One Summer Bill Bryson, one of our greatest and most beloved nonfiction writers, transports readers on a journey back to one amazing season in American life.The summer of 1927 began with one of the signature events of the twentieth century: on May 21, 1927, Charles Lindbergh became the first man to cross the Atlantic by plane nonstop, and when he landed in Le Bourget airfield near Paris, he ignited an explosion of worldwide rapture and instantly became the most famous person on the planet. Meanwhile, the titanically talented Babe Ruth was beginning his assault on the home run record, which would culminate on September 30 with his sixtieth blast, one of the most resonant and durable records in sports history. In between those dates a Queens housewife named Ruth Snyder and her corset-salesman lover garroted her husband, leading to a murder trial that became a huge tabloid sensation. Alvin “Shipwreck” Kelly sat atop a flagpole in Newark, New Jersey, for twelve days—a new record. The American South was clobbered by unprecedented rain and by flooding of the Mississippi basin, a great human disaster, the relief efforts for which were guided by the uncannily able and insufferably pompous Herbert Hoover. Calvin Coolidge interrupted an already leisurely presidency for an even more relaxing three-month vacation in the Black Hills of South Dakota. The gangster Al Capone tightened his grip on the illegal booze business through a gaudy and murderous reign of terror and municipal corruption. The first true “talking picture,” Al Jolson’s The Jazz Singer, was filmed and forever changed the motion picture industry. The four most powerful central bankers on earth met in secret session on a Long Island estate and made a fateful decision that virtually guaranteed a future crash and depression. All this and much, much more transpired in that epochal summer of 1927, and Bill Bryson captures its outsized personalities, exciting events, and occasional just plain weirdness with his trademark vividness, eye for telling detail, and delicious humor. In that year America stepped out onto the world stage as the main event, and One Summer transforms it all into narrative nonfiction of the highest order.
Patrick is still in love with his estranged wife. Returning with their son after a trip to an amusement park, he begs, one last time, to reconcile with her. When she refuses, he is driven to thoughtless a bottle of sleeping pills, a bottle of whisky. And in his dying dream, he revisits that theme park of childish desire. There he finds the landscape - still garish and indulgent - has evolved. The attractions are religion, money and sex. The characters - costumed and acted - are transformed into Jefferson, Xunzi, Aristotle. And their purpose is to instruct Patrick in the pursuit of happiness throughout human history. But Patrick can only answer with his own story. He remembers falling in love with Louise. Recalls the enlightenment of their youth and the banality of their family life. He tells of their marriage, how it came under strain after the birth of his son; how he cheated; the unravelling of all his joy. Yet still his love persists. Beginning with the first line of Dante's Divine Comedy and taking Disneyworld, the Declaration of Independence and the canon of philosophy in its stride, What You Want is a literary a novel written entirely in verse, depicting life in all its ordinariness. It gives voice to a new Everyman and brings forth an unparalleled modern epic.
All of us have a most remarkable gene lurking in our DNA. Its job is to protect us from cancer. This gene, known simply as p53, constantly scans our cells to ensure that when they grow and divide as part of the routine maintenance of our bodies, they do so without mishap. If a cell makes a mistake in copying its DNA during the process, p53 repairs it before allowing the cell to carry on dividing. If the mistake is irreparable and the rogue cell threatens to grow out of control (as happens in cancer), p53 commands the cell to commit suicide. Cancer cannot develop unless p53 itself is damaged or handicapped by some other fault in the system. Not surprisingly, p53 is the most studied single gene in history.p53: The Gene that Cracked the Cancer Code tells the story of the discovery of the gene and of medical science's mission to unravel its mysteries and get to the heart of what happens in our cells when they turn cancerous. Through the personal accounts of key researchers, the book reveals the excitement of the hunt for new cures--the lost opportunities, the blind alleys, and the thrilling breakthroughs. As the long-anticipated revolution in cancer treatment tailored to each individual patient's symptoms starts to take off at last, p53 is at the cutting edge. This is a timely tale of scientific discovery and advances in our understanding of a disease that still affects more than one in three of us at some point in our lives.
The familiar call of the common cuckoo, "cuck-oo," has been a harbinger of spring ever since our ancestors walked out of Africa many thousands of years ago. However, for naturalist and scientist Nick Davies, the call is an invitation to solve an enduring puzzle: how does the cuckoo get away with laying its eggs in the nests of other birds and tricking them into raising young cuckoos rather than their own offspring?Early observers who noticed a little warbler feeding a monstrously large cuckoo chick concluded the cuckoo's lack of parental care was the result of faulty design by the Creator, and that the hosts chose to help the poor cuckoo. These quaint views of bad design and benevolence were banished after Charles Darwin proposed that the cuckoo tricks the hosts in an evolutionary battle, where hosts evolve better defenses against cuckoos and cuckoos, in turn, evolve better trickery to outwit the hosts.For the last three decades, Davies has employed observation and field experiments to unravel the details of this evolutionary "arms race" between cuckoos and their hosts. Like a detective, Davies and his colleagues studied adult cuckoo behavior, cuckoo egg markings, and cuckoo chick begging calls to discover exactly how cuckoos trick their hosts. For birding and evolution aficionados, Cuckoo is a lyrical and scientifically satisfying exploration of one of nature's most astonishing and beautiful adaptations.
In this dazzling portrait of Rome’s first imperial dynasty, Tom Holland traces the astonishing century-long story of the rise and fall of the Julio-Claudians—Augustus, Tiberius, Caligula, Claudius, and Nero. Capturing both the brilliant allure of their rule and the blood-steeped shadows cast by their crimes, Dynasty travels from the great capital rebuilt in marble to the dank and barbarian forests of Germany. Populated by a spectacular cast: murderers and metrosexuals, adulterers and Druids, scheming grandmothers and reluctant gladiators, it vividly recreates the world of Rome after Julius Caesar. A tale of rule and ruination, Dynasty is the story of a family that transformed and stupefied the western world and that continues to cast a mesmerizing spell across the millennia.
by Nick Lane
Rating: 4.2 ⭐
• 8 recommendations ❤️
The Earth teems with life: in its oceans, forests, skies and cities. Yet there’s a black hole at the heart of biology. We do not know why complex life is the way it is, or, for that matter, how life first began. In The Vital Question, award-winning author and biochemist Nick Lane radically reframes evolutionary history, putting forward a solution to conundrums that have puzzled generations of scientists.For two and a half billion years, from the very origins of life, single-celled organisms such as bacteria evolved without changing their basic form. Then, on just one occasion in four billion years, they made the jump to complexity. All complex life, from mushrooms to man, shares puzzling features, such as sex, which are unknown in bacteria. How and why did this radical transformation happen?The answer, Lane argues, lies in energy: all life on Earth lives off a voltage with the strength of a lightning bolt. Building on the pillars of evolutionary theory, Lane’s hypothesis draws on cutting-edge research into the link between energy and cell biology, in order to deliver a compelling account of evolution from the very origins of life to the emergence of multicellular organisms, while offering deep insights into our own lives and deaths.Both rigorous and enchanting, The Vital Question provides a solution to life’s vital question: why are we as we are, and indeed, why are we here at all?
by Rory Sutherland
Rating: 4.2 ⭐
• 8 recommendations ❤️
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas . "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year")Why is Red Bull so popular, though everyone— everyone! —hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible alchemy . Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism— Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times , Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
by Gareth Williams
Rating: 4.1 ⭐
• 2 recommendations ❤️
An insightful history of the first hundred years of DNA, Unraveling The Double Helix tells the story one of the greatest triumphs of modern science.Unraveling the Double Helix covers the most colorful period in the history of DNA, from the discovery of "nuclein" in the late 1860s to the publication of James Watson's The Double Helix in 1968. These hundred years included the establishment of the Nobel Prize, antibiotics, x-ray crystallography, the atom bomb and two devastating world wars—events which are strung along the thread of DNA like beads on a necklace. The story of DNA is a saga packed with awful mistakes as well as brilliant science, with a wonderful cast of heroes and villains. Surprisingly, much of it is unfamiliar. The elucidation of the double helix was one of the most brilliant gems of twentieth century science, but some of the scientists who paved the way have been airbrushed out of history. James Watson and Francis Crick solved a magnificent mystery, but Gareth Williams shows that their contribution was the last few pieces of a gigantic jigsaw puzzle assembled over several decades.The book is comprehensive in scope, covering the first century of the history of DNA in its entirety, including the eight decades that have been neglected by other authors. It also explores the personalities of the main players, the impact of their entanglement with DNA, and what unique qualities make great scientists tick.
by Virginia Postrel
Rating: 4.1 ⭐
• 6 recommendations ❤️
From Neanderthal string to 3D knitting, an “expansive” global history that highlights “how textiles truly changed the world” (Wall Street Journal)The story of humanity is the story of textiles—as old as civilization itself. Since the first thread was spun, the need for textiles has driven technology, business, politics, and culture.In The Fabric of Civilization, Virginia Postrel synthesizes groundbreaking research from archaeology, economics, and science to reveal a surprising history. From Minoans exporting wool colored with precious purple dye to Egypt, to Romans arrayed in costly Chinese silk, the cloth trade paved the crossroads of the ancient world. Textiles funded the Renaissance and the Mughal Empire; they gave us banks and bookkeeping, Michelangelo’s David and the Taj Mahal. The cloth business spread the alphabet and arithmetic, propelled chemical research, and taught people to think in binary code. Assiduously researched and deftly narrated, The Fabric of Civilization tells the story of the world’s most influential commodity.“We are taken on a journey as epic, and varying, as the Silk Road itself.… [The Fabric of Civilization is] like a swatch of a Florentine Renaissance brocade: carefully woven, the technique precise, the colors a mix of shade and shine and an accurate representation of the whole cloth."—New York Times“Textile-making hasn’t gotten enough credit for its own sophistication, and for all the ways it undergirds human technological innovation—an error Virginia Postrel’s erudite and complete book goes a long way toward correcting at last.”—Wired
by Bill Browder
Rating: 4.1 ⭐
• 2 recommendations ❤️
Following his explosive New York Times bestseller Red Notice, Bill Browder returns with another gripping thriller chronicling how he became Vladimir Putin’s number one enemy by exposing Putin’s campaign to steal and launder hundreds of billions of dollars and kill anyone who stands in his way.When Bill Browder’s young Russian lawyer, Sergei Magnitsky, was beaten to death in a Moscow jail, Browder made it his life’s mission to go after his killers and make sure they faced justice. The first step of that mission was to uncover who was behind the $230 million tax refund scheme that Magnitsky was killed over. As Browder and his team tracked the money as it flowed out of Russia through the Baltics and Cyprus and on to Western Europe and the Americas, they were shocked to discover that Vladimir Putin himself was a beneficiary of the crime. As law enforcement agencies began freezing the money, Putin retaliated. He and his cronies set up honey traps, hired process servers to chase Browder through cities, murdered more of his Russian allies, and enlisted some of the top lawyers and politicians in America to bring him down. Putin will stop at nothing to protect his money. As Freezing Order reveals, it was Browder’s campaign to expose Putin’s corruption that prompted Russia’s intervention in the 2016 US presidential election. At once a financial caper, an international adventure, and a passionate plea for justice, Freezing Order is a stirring morality tale about how one man can take on one of the most ruthless villains in the world—and win.