The Smartest Sales Book You'll Ever Read, The Truth About Successful Selling
About this book
My New York Times bestselling Smartest series of investment books changed the way hundreds of thousands of Americans invest their hard earned money.Smartest Sales will have a seismic impact on the way everything from dishwashers to mutual funds are sold.Why is this book different?Solid Research: It is based on solid research, not musings. Every recommendation is cross-referenced to one or more of hundreds of academic studies.Debunks the Self-Help Industry: A $mega-billion industry thrives on providing misinformation to a gullible public. If you walk on hot coals, you will likely get burned feet and little else. You can tell yourself you are “better and better every day”, but you can’t fool your own brain. It’s just as important to understand what doesn’t work as what does.Eliminates “Selling”: The beauty of the simple principles in Smartest Sales is that it eliminates “selling”. I replace it with “listening”, “learning”, “understanding” and “empathizing”. The prospective customer becomes the one who “closes the sale.”Creates Happiness: Success doesn’t make people happy. Happy people are likely to be more successful. Smartest Sales tells you not just how to achieve more sales, but how to live a happier, more fulfilling life.The Meditation Factor: Have you ever read a book about sales that extolls the virtues of meditation? Smartest Sales summarizes the overwhelming research (including MRI scans of the brain) and demonstrates why those who meditate are likely to be more successful in sales...and in life!-Daniel Solin