The Chaos Imperative: How Chance and Disruption Increase Innovation, Effectiveness, and Success

About this book

In the bestselling tradition of Switch and Made to Stick , Ori Brafman reveals how organizations can drive growth and profits by allowing contained chaos and disruption the space to flourish, generating new ideas that trigger innovation.In The Chaos Imperative , organizational expert and bestselling author Ori Brafman ( Sway , The Starfish and the Spider ) shows how even the best and most efficient organizations, from Fortune 500 companies to today's US Army, benefit from allowing a little unstructured space and disruption into their planning and decision-making.