Rory Sutherland: The Wiki Man
About this book
From being described as the worst graduate trainee that Ogilvy & Mather had every hired, Rory took a while to find his calling in life. From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory's rise through the ranks is as unconventional as his dress sense.One of marketing's most original thinkers and influential speakers, Rory is a leading light in the advertising industry and as outspoken as he is creative. A champion of behavioural economics and an early adopter of new technologies, his collection of his cravats is as legendary as his appetite for chicken jalfrezi.This book attempts to give an insight into Rory's unique character and personality, through a winding journey of blog posts, interviews, tweets and reference materials, to give a rich and engaging introduction to Rory's unique mind.