Retail Success!
About this book
Your Retail ResourceNearly every day during the past decade, consultant George Whalin--author of RETAIL SUCCESS!--has visited retail stores across the United States. There, he has met store managers and sales associates, CEOs and district managers, retail trainers and retail market researchers, and the all important customers who only buy from the retailers who serve them best.Packing his book RETAIL SUCCESS! with retail muscle, author George Whalin relies on his more than 35 years of experience as manager, owner, author, consultant and networker to offer retailers nationwide 24 chapters of the industry's most practical tools for on-the-job retail success.Whether the problem is building sales, keeping inventory fresh and exciting, bringing the customer back into the store, making the most of marketing research techniques and Web sites, or enhancing advertising to increase customer traffic and sales, George Whalin provides easy-to-implement solutions within the pages of RETAIL SUCCESS!Retailers, managers, sales associates and all leaders in the industry of retail: Open this book and walk into an incredible retail world dominated by customer-driven service and successful sales environments. Through the eyes of retail expert George Whalin, you will see which techniques enhance sales and why.Most important, you'll learn how to envision success within your own retail operation--and how to shape your retail business for maximum sales and customer satisfaction--as you achieve RETAIL SUCCESS!About the AuthorWorking his way up the retail ladder from salesman to manager to owner to senior executive, George Whalin spent 25 years as a retailer prior to founding his own retail consulting firm in 1987. Today, author and consultant George Whalin is president and CEO of Retail Management Consultants. A national authority on retailing, Whalin is widely quoted in USA Today, The Wall Street Journal, Business Week, and in several industry-leading retail trade journals. Whalin's retail philosophy and insights also have appeared in prominent daily newspapers and on such respected television programs as "The CBS Evening News."Whalin frequently addresses leading retail companies, consumer products manufacturers, suppliers, and retail trade associations throughout the United States and around the world providing audiences with hard-hitting strategies and no-nonsense tools that build businesses, sell more merchandise, and enhance service to savvy consumers nationwide.