
In 1961, the name of Marshall McLuhan was unknown to everyone but his English students at the University of Toronto – and a coterie of academic admirers who followed his abstruse articles in small-circulation quarterlies. But then came two remarkable books – The Gutenberg Galaxy (1962) and Understanding Media (1964) – and the graying professor from Canada's western hinterlands soon found himself characterized by the San Francisco Chronicle as "the hottest academic property around."Norden, Eric. "Playboy Interview: Marshall McLuhan--A Candid Conversation with the High Priest of Popcult and Metaphysician of Media." Playboy, vol. 16, no. 3, 1969, pp. 53-74, 158.