Persuading mobile

About this book

Persuading mobileThe most powerful tool of persuasion in the 21st century is mobile devices including smartphones. Mobile devices have a powerful weapon of portability and convenience that can be done with the user anywhere, anytime. The goal of mobile persuasion based on this powerful marketing tool is to lead to a change in human behavior with mobile devices. The authors who have studied human-computer interactions are going to show you how to use mobile devices as an excellent means of persuasion. You will see a new horizon in mobile communication.