
BJ Fogg, PhD, is the founder and director of the Behavior Design Lab at Stanford University, where he has directed lab research for over 20 years. In addition to his research on human behavior, Fogg teaches industry innovators how to create successful products. His favorite professional training is the "Behavior Design Boot Camp," which he teaches once a month. His book Tiny Habits is a New York Times Bestseller, and the editors at Amazon also selected this as the #1 book of 2020 in "Leadership and Business." What you'll find in Tiny Habits is a combination of Fogg's academic research combined with his hands-on experience personally coaching over 40,000 people in the Tiny Habits method. He began offering his free 5-day Tiny Habits program in 2011. You can join here: http://tinyhabits.com/join For the fastest way to bring Tiny Habits into your life (no book purchase required!), go to this site and design new habits right now: http://recipemaker.tinyhabits.com One of Fortune’s “10 New Gurus You Should Know,” Fogg lives in Northern California and Maui.
by B.J. Fogg
Rating: 4.1 ⭐
• 2 recommendations ❤️
The world’s leading expert on habit formation shows how you can have a happier, healthier life: by starting small.When it comes to change, tiny is mighty. Start with two pushups a day, not a two-hour workout; or five deep breaths each morning rather than an hour of meditation. In Tiny Habits, B.J. Fogg brings his experience coaching more than 40,000 people to help you lose weight, de-stress, sleep better, or achieve any goal of your choice. You just need Fogg’s behavior formula: make it easy, make it fit your life, and make it rewarding. Whenever you get in your car, take one yoga breath. Smile. Whenever you get in bed, turn off your phone. Give yourself a high five. Change can be easy—once it starts, it grows. Let B.J. Fogg show you exactly how.
by B.J. Fogg
Rating: 4.5 ⭐
Persuading mobileThe most powerful tool of persuasion in the 21st century is mobile devices including smartphones. Mobile devices have a powerful weapon of portability and convenience that can be done with the user anywhere, anytime. The goal of mobile persuasion based on this powerful marketing tool is to lead to a change in human behavior with mobile devices. The authors who have studied human-computer interactions are going to show you how to use mobile devices as an excellent means of persuasion. You will see a new horizon in mobile communication.
by B.J. Fogg
Rating: 1.0 ⭐