Marty Neumeier's Innovation Workshop: Brand Strategy + Design Thinking = Transformation, DVD
About this book
BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling "whiteboard" books--THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY--to give you the tools you'll need to thrive in the new economy. Using memorable principles and simple exercises, he'll lead you and your team on a lively journey from traditional business thinking to "designful" thinking. You'll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation. What you'll learn: - Why the old business rules no longer apply- How to beat the twin foes of speed and clutter - The modern definition of "brand"- How brands create barriers to competition- Why "charismatic" brands are more valuable- The three questions that can focus any company- How to find and harness your "onliness"- Why innovation depends on design thinking- How "making" improves "knowing" and "doing"- How everyone in the company can be a designer- The modern definition of "design"- Why you need to spend time in the "dragon gap"- The qualities that make for good design- How to move design up the ladder of leverage- How design can solve "wicked problems" - Why shareholder value starts with vision- How to activate the "corporate drivetrain" - How to use stories to shape company success- How a "metateam" can begin to connect silos- Why every company needs a CBO- The 16 levers that can jumpstart innovation What you'll get: DVD with 45 minutes of content and exercises--enough activities for a one-day workshop!Downloadable materials, including printable exercise sheets and supplementary contentiPod version of video "Marty Neumeier's INNOVATION WORKSHOP" is a recent recipient of a BronzeTelly Award. This is a video DVD.Run time: 47 minutesLanguages: EnglishClosed Captioned in English