
Harold Geneen, a world-renowned business manager in his day who turned a faltering ITT into a giant conglomerate dealing with everything from 'Wonder Bread' to Avis cars-while sales skyrocketed from $766 million to $22 billion. His management techniques were so successful that ITT was dubbed "Geneen University". Harold Geneen was president and CEO of ITT from 1959 to 1977. Part biographical, part management theory, Managing by Harold Geneen with Alvin Moscow is a study in management methods most commonly associated with the 1970s.