How to Write a Proposal That's Accepted Every Time: The Practitioner's Guide Expanded Ed

About this book

Here's the guide you've been looking for -- written by a successful consultant who has himself written hundreds of winning proposals. In this easy-to-read, easy-to-follow book, consultant Alan Weiss takes you step-by-step through the proposal process from definitions, objectives and essential preparation techniques...through the actual structuring and writing process...and on to the all-important client follow-up. How to Write A Proposal That's Accepted Every Time shows you how to acquire the information that creates winning proposals in collaboration with the buyer. "That's the key to proposal acceptance," says Weiss, "Collaboration with and agreement by the client prior to anything being committed to paper." In this practical guide you'll learn how to -- Avoid gatekeepers and deal only with the economic buyer (the person who can cause a check to be signed); Establish boundaries and avoid "scope creep."; Effectively convey the value of the project; Frame your intervention in terms of outcomes rather than cost; And much more. Let this detailed, how-to guide lead you to consulting success, before, during and after the proposal process! Book & CD