CIBA Vision: The Daily Disposable Lens Project (A),
About this book
DescriptionExamines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team organizationally and geographically isolated from the company's existing R&D operations. This approach will enable focus, but poses serious issues concerning future integration.Learning objective:To explore approaches to product development and operations in a global environment as well as approaches to building new organizational capabilities.Subjects Covered:Decision making; Globalization; Manufacturing strategy; Operations management; Organizational design; Product development; Production; R&D; StrategySetting:•Industry: Eye care•Industry: Medical equipment & devices•Company Revenue:SFr 750 m.•Event Year Begin:1992•Event Year End:1992http://hbsp.harvard.edu/