Yvon Chouinard

In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

The Responsible Company , by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.

Modern-day fly fishing, like much in life, has become exceedingly complex, with high-tech gear, a confusing array of flies and terminal tackle, accompanied by high-priced fishing guides. This book reveals that the best way to catch trout is simply, with a rod and a fly and not much else. The wisdom in this book comes from a simpler time, when the premise was: the more you know, the less you need. It teaches the reader how to discover where the fish are, at what depth, and what they are feeding on. Then it describes the techniques needed to present a fly at that depth, make it look lifelike, and hook the fish. With chapters on wet flies, nymphs, and dry flies, its authors employ both the tenkara rod as well as regular fly fishing gear to cover all the bases. Illustrated by renowned fish artist James Prosek, with inspiring photographs and stories throughout, Simple Fly Fishing reveals the secrets and the soul of this captivating sport. Winner, Guidebooks, Banff Mountain Book Competition 2014

180° South takes readers behind the scenes of the film, 180° South , made by Chris Malloy, to learn more about the people who made the original overland journey to Patagonia in 1968, and the repeat journey over ocean and land 40 years later. The book includes stories of events and experiences that inspired Chris Malloy, Yvon Chouinard, and Doug Tompkins to choose paths committed to saving what's left of the wild world. Open it anywhere and enjoy the photographs by the world’s leading surf and climbing photographers Jeff Johnson, Jimmy Chin, Scotty Soen, and Danny Moder.

“A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.” -- LP Jacks For nearly 80 years, Yvon Chouinard has followed this advice, pursuing, with equal fervor, sports adventures, business excellence, and environmental activism. Since 1950, he has captured the lessons and revelations he’s learned in articles and books, personal letters and poetry, introductions and eulogies. In this fascinating inside look, Chouinard himself has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. The results is both more of Chouinard’s iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and a picture of the evolution of his thoughts and philosophies. With articles on sports, from falconry to fishing and climbing to surfing, with musings on the purpose of business and the importance of environmental activism, this very personal book is like sitting on the couch with this amazing man, flipping through his photo album as he tells the stories of his life. Some Stories is an eclectic portrait of a unique life lived well. Yet the final pages of the book indicate that Chouinard will continue to challenge people, business, and the world. He presents the company's new simple but direct mission statement, revised for the first time in 27 "We are in business to save our home planet." With it he emphasizes the urgency of the climate crisis then entreats every person's obligation to reflect on, commit to, and act on this mission.

Photographs of ice climbers in action augment complete instructions in the techniques of ice climbing, dangers, and safety measures

This book features rare, once-thought-lost photos of the 1968 first ascent of the California Route on Cerro Fitz Roy, the third ascent of the mountain. With accompanying retrospective essays. Climbing Fitz Roy,1968, presents photo documentation of the climb, places it in the social and climbing context of the times, and reflects how this momentous trip influenced the lives of those involved, and in a greater context, the lives of so many others.

Yvon Chouinard é fundador e proprietário da Patagonia, empresa estabelecida em Ventura, na Califórnia. Começou nos negócios desenhando, manufaturando e distribuindo equipamentos de escalada em rocha no final dos anos 1950. Seus experimentos o levaram a aprimorar piquetas que facilitaram a evolução das técnicas francesas de escalada em gelo e serviram de base para o design das piquetas de gelo modernas. Em 1964, produziu seu primeiro catálogo de pedidos via correio, uma folha mimeografada que recomendava aos interessados não esperarem entregas rápidas durante a temporada de escalada. Em 2001, Yvon ajudou a fundar a 1% For The Planet, aliança empresarial que estimula a doação de ao menos um por cento das vendas anuais dessas empresas para um grupo de organizações comprometidas com o meio ambiente em todo o mundo. Hoje, ele contribui significativamente com ativistas ligados engajados nestas causas, integra o quadro de inúmeras organizações ambientalistas e passa boa parte do seu tempo ao ar livre.

A sampling of titles available from Patagonia Books. Patagonia Books is intended as a way to advance our love of books as well as nature and a reflective life. We publish a select number of titles on wilderness, wildlife, and outdoor sports that inspire and restore connection to the natural world. We also present books that raise awareness about not only the environmental challenges our world faces, but suggest ways that we can work together to slow the disintegration of our planet. This includes immediate activities, such as strategies to reduce our carbon footprint, as well as more in-depth examinations of the meanings of affluence, consumerism, and capitalism in the 21st Century.

История известного альпиниста Ивона Шуинара, который, по собственному признанию, меньше всего хотел становиться бизнесменом, и созданной им легендарной компании Patagonia.Во главу успеха в бизнесе Шуинар ставит философию, которая охватывает все аспекты работы - от найма сотрудников до выбора поставщиков и способов производства. В ее основе лежат социальная ответственность, бережное отношение к экологии и желание быть примером для других компаний.

Dans cet ouvrage les auteurs explorent les différentes facettes du leadership, lequel s’exprime, entre autres, par la présence physique d’un gestionnaire dans son organisation, une notion peu exploitée à ce jour. Mettant en commun leur expérience, leur vision du rôle d’un leader, qui désire inspirer, influencer et avoir de l’impact sur son entourage.Le contenu de ce livre dépasse largement le simple concept de l’image. Il y est question des relations avec les autres, des langages organisationnels, des valeurs, des poids morts, de l’écoute intentionnelle, de l’aspect stratégique des communications en affaires, des qualités associées à la présence et de la géographie du pouvoir.

The definitive manual of free-heel skiing, completely updated. A modern skiing classic, FREE-HEEL SKIING is the definitive text on telemark skiing. Now in this new third edition, it covers the latest in technique and equipment. Paul Parker offers professional advice for all levels of expertise, including alternative techniques to help skiers free themselves from the 'intermediate-skier rut'

★誠品、博客來、金石堂暢銷榜 ★誠品選書、中時開卷選書、博客來編輯選書、金石堂強力推薦 ★美國《財星Fortune》雜誌票選「最適合工作」百大公司 ★美國《Inc.》創業家雜誌精選企業主管必讀的三十本書 ★哈佛大學商學院商業個案研究對象 ★左翼陣營反全球化明星、當代新自由主義經濟最強力批判者Naomi Klein（《震撼主義》作者）， 破例為跨國企業創辦人Yvon Chouinard撰寫推薦文 ★亞馬遜網路書店讀者五星好評 「我不要成為一家上市大企業，我要成為『最棒』的公司。」 ──伊方．修納（Yvon Chouinard，Patagonia創辦人） 任性總裁六十年親身實踐： 不計代價友善環境、盡己所能照顧員工， 才是公司獲利的永續動能。 幾乎所有大型跨國企業和小型新創事業，都掙扎於兼顧環保、員工幸福，和獲利，究竟誰能在這三個面向上，提供破除困境的全新出路？ 答案或許存在於Patagonia的經營理念之內！ Patagonia創辦人伊方‧修納不僅是「最任性」的老闆，也是「最執著」的大自然守護者。 60年創業期間，他堅持用商業解決環境危機，不但領先世界各大服飾品牌，促成業界內最具革命性的環境永續措施；Patagonia更成為全美多所知名商學院的課程教材，為新創企業提供了振奮人心的典範。 到底是哪八大經營制度，讓Patagonia成為全世界最特立獨行，能完美平衡環保、員工幸福，和獲利的企業？ 第一條、員工可以隨時蹺班去衝浪。 這是本公司的最高指導原則。我們知道衝浪手無法說「下星期二我要請假去衝浪」，因為沒人知道浪頭何時來。所以只要起風了、浪頭來了，就去衝浪吧，辦公室就在海邊！ 第二條、領先Nike、Levi’s等企業，使用百分之百有機棉。 不計成本，才能對得起地球、良心，和顧客的健康。 傳統棉花使用的農藥是二戰中發明的神經毒氣，嚴重毒害人體和土壤。因此，即使有機棉成本高達兩倍，本公司的良心也絕對不動搖。 第三條、提供兩個月「給薪」環境實習計畫。 把員工趕出辦公室，到野外參與環保抗爭活動。 本公司鼓勵員工參與非暴力公民不服從運動，面對荼毒環境的大企業和政府，請盡全力抗爭，如果因此遭到逮捕，別擔心，公司一定幫你出保釋金！ 第四條、千方百計取悅員工，福利好到成為聯邦法律。 彈性上班制；新手爸媽享有「至少90天」全薪產假和陪產假；內設日間托兒中心，收費比當地所有托兒所還低……，總之，要讓員工雀躍跑跳來上班。 第五條、自行課徵「地球稅」，每年捐1%的營業額給地球。 2001年我們成立了「捐1%給地球」商業聯盟，每年捐出1%的營業額，賺越多就捐越多！幫助真正會做事的草根環保團體，和我們一起照顧地球。 第六條、提供顧客「鐵打保證」，連最龜毛的顧客都嫌我們龜毛。 保證終身維修、回收再製所有產品。本公司只生產員工也愛用的產品，商品一經發現不完美不環保，不論多暢銷，立即回收下架，一件絨布外套放二十年還能增值。 第七條、向愛用者徵求真實照片做廣告，不用半裸模特兒做假。 我們的顧客是聰明人，追求深刻而且簡單的生活，所以不要拿假廣告轟炸他們。 第八條、維持公司內部人才多樣性。 洗車工、畫家、風笛手、法官、特戰隊員……皆可任用，唸MBA的嘛，少用。 想知道顧客的喜好，就把他們找進來當員工！本公司堅持雇用會獨立思考的人，他們可能會拒絕上級指令，可是一旦確信任務價值，就會發了瘋似地做到最好。不用迷信MBA。 ☆完美融合理想、獲利與員工幸福的企業典範！ Patagonia公司，年營業額七億五千萬美元，前身為全美最大戶外用品公司。本書細述該公司從無到有，從草創、快速成長、歷經財務危機，到建立獨特的「Patagonia式環境理念」的傳奇過程。 Yvon Chouinard用六十年來的親身體驗，告訴讀者，你可以在殘酷的商場中與對手競爭，但不忘初衷、不扭曲自己。重要的是，你必須夠任性、夠真誠，對員工、顧客、地球極盡所能地慷慨，發揮自己的良心、快樂與活力。 他將自己的熱情、騷動、不安於室，轉化成打破傳統產業的創新能量。他不只讓Patagonia全面採用有機棉，甚至還扭轉了全世界的有機棉料供應鏈，影響了Nike、Levi's和GAP等國際大廠開始改用有機棉！ 這位任性總裁無止盡地教育自己。2013年起，他更投入全球暖化議題，創辦Patagonia「食品公司」，企圖改變影響氣候變遷最劇的食品製造業，為環保食品產業打造新的發展契機。 本書出版後，不僅成為美國高中及大學的課程選書，Yvon Chouinard及公司的CEO更受邀到史丹佛商學院、耶魯大學管理學院、賓州大學華頓商學院、加州大學等學校，闡述Patagonia的公司理念。 對於還在猶豫是否該冒險兼顧環保、員工幸福，和獲利的老闆，Yvon Chouinard大概會這麼對你說：「商業只是環保行動的媒介，環境永續和員工幸福才是Patagonia的事業！」 ※初版書名為《任性創業法則》，本再版為Patagonia創業六十年全新增訂版

A visual scrapbook of what we're proud of -- as well as the missteps we've taken --and what we've learned in 40 years of cutting-edge business. To celebrate our 40th anniversary, the book includes excerpts from field reports, enviro essays, our incomparable photography, and a detailed timeline of significant firsts. Filled with observations, recollections, and more from Patagonia employees, ambassadors, and friends, "Patagonia: ""40 Years of Firsts" reflects the creativity, critical thinking, and love of the wild that makes Patagonia one of the world's most interesting and inspiring companies.

Connecting with People on Sustainable Practices- The Fashion of Sustainability- Fashion, Social Marketing, and the Eco-Savvy Shopper- Consideration of Consumer Desire- Popular Culture, Marketing, and the Ethical Consumer- A Technology Enabled Sustainable Fashion Fashion's FutureProduction and Economic Processes in the Global Economy- Mixing Metaphors in the Fiber, Textile, and Apparel Toward a More Sustainable Fashion- Economy of Scale, A Global Context- Creating Fashion without the Creation of Fabric Waste- Economic Impact of Textile and Clothing Recycling- Developing Strategies for a Typology of Sustainable Fashion DesignThe Environmet. the Planet and the Materials Used in Fasion Marketing- Exploration of An Inspirational Overview- Environmental Impact of Textile Production- Clean and Green Fiber Options- Environmental Stewardship and Sustainable Sourcing- Recycle and Reuse as Design Potential- Best Practices at the end of each unit include an interview and examples, sustainable business practices and real-life scenarios- Comprehensive lists of key terms and websites for more information- Instructor's Guide provides suggestions for planning the course and using the text in the classroom

Alpiniste atypique, businessman anticonsumériste, pionnier de l’escalade aux États-Unis, fervent défenseur de l’environnement, aventurier pluriel… Voilà le récit de vie d’Yvon Chouinard, un homme à l'avant-garde, épris de liberté. C’est l’histoire d’Yvon Chouinard, un adolescent du sud de la Californie passionné d’escalade, devenu artisan-vagabond pour satisfaire son besoin d’autonomie et de liberté. Très tôt, le Yosemite est son laboratoire. Ses multiples ascensions de big walls vont le pousser à fabriquer son propre matériel que les grimpeurs vont s’arracher. Dans les années 1970, sa société, Chouinard Equipment – qui prendra le nom de Patagonia en 1973 –, est le premier fournisseur de matériel d’escalade des États-Unis. Yvon Chouinard est un audacieux qui défie et transgresse les règles. Son anticonformisme l’a mené à vivre les plus belles histoires de l’âge d’or de l’escalade, de l’alpinisme, du ski de randonnée, du surf, de la chasse sous-marine et de la pêche à la mouche ou encore de la fauconnerie et du kayak d’eau vive. Dans ce beau livre illustré de photographies d’archive inédites, il nous livre les histoires marquantes qui ont jalonné sa vie, au Yosemite, en Patagonie, au Nebraska, au Chili, aux Bahamas en compagnie de légendes de l’escalade, de l’alpinisme, du surf… Comment celui qui prône la connaissance et l’expérience plutôt que la possession matérielle et qui rêvait d’être trapeur est devenu l’emblème de l’alterentreprise ? Récit d’un entrepreneur pas comme les autres, qui a su privilégier l’acte à la parole et nous prouve qu’un autre modèle est possible.

Telemark Journal International germinated as an idea gleaned from the long-running tradition of mountaineering and adventure travel literature. It is something to look up to, this history of putting into words something as awesome as the mountains, and how we move through them. Our hope is this semi-annual Telemark Journal will sit proudly in your bookshelf. Something to come back to, and something to reflect on over the years. We hope the Journal takes a spot right next to your epic tomes that explore the paths to overcoming hardship leading to greatness. It's all about the passion. Telemarkers have passion in spades. We hope to grow the Journal within the telemark community, as we grow, and ski, and pursue exploration throughout our wonderful world. This Journal aspires to be global. One that describes places and mountains of the world through the voices of international writers passionate about all aspects of fulfillment while gliding on telemark skis. Articles will appear in the original written language. We have made a big effort to translate all stories in original language to English and Italian. Half yearly? This is a big commitment and we can only succeed if we are able to attract quality editorial materials. This in turn will attract other skiers/writers/photographers. The more readers and writers, the more articles, leading, like an ever-growing downhill snowball, to new open-minded ideas and exploration. Please help us spread the news of Telemark Journal to your community. And most of all, we urge you to stories, photos, your experiences in telemark, at home, or throughout the world. From the tradition of old time exploration journals and books... We move forward with you... Thank you! Please send your articles, paintings, photos to Luca Gasparini journal@thewhiteplanet.it

A catalog from the mountain climbing equipment company Chouinard. Along with the equipment is information about rock and mountain climbing and the use of the equipment.