
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists. In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today. Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
by Robert B. Cialdini
Rating: 4.1 ⭐
• 10 recommendations ❤️
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Over two million readers have armed themselves with the knowledge in this book. Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes society’s best hope in combatting compliance professionals throughout the world. He leads a team of special forces through a battleground filled with psychological sneak attacks designed to elicit pre-programmed responses from unknowing victims.
by Robert B. Cialdini
Rating: 4.0 ⭐
Narrated by the author.With 20 years of research into the psychology of influence, Robert Cialdini is an expert in persuasion. He helps you recognize the six principles of influence and how to put them to work, so that you can ask for and receive cooperation, approval, and compliance in any business situation.Description: 2 sound cassettes (180 min.) : analog, stereo., Dolby processed.Contents:Tape 1. The principle of reciprocity ; The principle of scarcity --Tape 2. The principles of authority and consensus ; The principles of commitment & consistency and liking.
Perché una richiesta formulata in un certo modo viene respinta, mentre una richiesta identica, presentata in maniera leggermente diversa, ottiene il risultato voluto? Cialdini, segnando una vera e propria svolta nella psicologia sociale contemporanea, ha scoperto che alla base delle migliaia di tattiche usate quotidianamente dai persuasori ci sono sei schemi fondamentali: in questo libro ne rivela tutti i meccanismi di funzionamento. Titolo originale: Influence. The Psychology of Persuasion (1984, 1993).
Professor Robert B Cialdini spent several years observing advertisers, sales persons, and other so called "compliance professionals" to learn how they get us to comply with their wishes. He outlines their most effective methods, shows us how to resist them if we want to, and how to use similarly persuasive techniques honestly and ethically.Description: 1 audiocassette : analog
Domine a arte de influenciar pessoas, conquiste o "sim" para o seu negócio e aprenda estratégias de marketing infalíveis com o trabalho científico do Pai da Persuasão nesta edição revista e ampliada de seu maior clássico. "Robert Cialdini fez o impossí melhorou uma obra-prima." – Daniel Kahneman, vencedor do Prêmio Nobel e autor de Rápido e devagar . Em seu livro clássico sobre a arte da persuasão, dr. Robert Cialdini explica o que leva as pessoas a dizerem "sim" — e como usar esse conhecimento na prática. Esta nova edição revista e ampliada traz os seis princípios universais da persuasão e adiciona um princípio inédito, a unidade. Descubra quais são as armas da influê Ensinando como usar gatilhos mentais para se tornar um mestre na arte da persuasão, esta obra best-seller do New York Times irá equipá-lo para conquistar o sucesso em qualquer área da sua vida. A nova edição também contém depoimentos inéditos de profissionais, estudos de caso de táticas sociais em meios digitais e resumos ao final de cada capítulo.
Dr Robert Cialdini jest obecnie najczesciej cytowanym zyjacym psychologiem spolecznym, specjalizujacym sie w dziedzinie wywierania wplywu i perswazji.Amerykanski "Harvard Business Review" w uznaniu wielkiego znaczenia przelomowych prac dr. Cialdiniego umiescil je na liscie "Breakthrough Ideas for Today's Business Agenda".Psychologia na Twoich uslugach.Chcesz naklonic kogos do trwalej zmiany pogladów?Chcesz zbudowac silne relacje zawodowe i osobiste?Chcesz wplynac na czyjes postepowanie i podejmowane decyzje?Chcesz przekonac ludzi, ze Twoja oferta jest wyjatkowa i niepowtarzalna?Chcesz dowiedziec sie, jak byc lubianym, cenionym i podziwianym?Chcesz nauczyc sie negocjowac, by osiagac wiecej, niz poczatkowo zakladales?Chcesz wiedziec, jak juz nigdy nie dac sie nabic w butelke?
Listening Length: 54 minutes.Audio DownloadCialdini provides fascinating insight into how people avoid the work of making decisions and why they comply with requests in business settings. He has identified six principles which are so powerful that they generate desirable change in the widest range of circumstances: reciprocation, social validation, commitment/consistency, friendship/liking, scarcity, and authority. He emphasizes the non-manipulative use of these principles so that those who are influenced feel personally committed to the change and to their relationship with the change agent. This results in an effective, ethical and enduring partnership.
“Hiçbir psikologun arastirmalari, ‘iknanin kitabini yazan’ Robert Cialdini’ninki kadar fazla kullanilmadi. Bir kez daha bir Cialdini klasigiyle karsi karsiyayiz. Kendisi yine alanina hâkim, Özgün ve hayati kolaylastiracak denli pratik.” -Richard H. Thaler- Robert Cialdini, 3 milyondan fazla satan, 30’u askin dile çevrilen Iknanin Psikolojisi’ni yazdiktan tam 30 yil sonra, alanindaki birikim ve deneyimini, Iknaya Açilan Kapi ile bir kez daha dünyayla paylasiyor. Cialdini, mesajlarinin kabul gÖrmesini hedefleyen usta iletisimcilerin, mesajlarini sunmadan Önce neler yapmasi gerektigini anlatiyor yine. Ancak bu kez isin yeni bir boyutu var: Zamanlama! “Kisinin seçimini belirleyen en Önemli etken, dogru ya da yararli olmasi degil, karar aninda dikkate sunulmasidir” diyen yazar, ikna sürecinin kilit noktasi saydigi “ayricalikli anlar”la tanistiriyor bizleri. SÖz konusu ayricalikli anlari yaratmak ve kullanmak, ama bunu yaparken etik kaygilari sonuna kadar gÖzetmek isteyen ve yazarin iknanin evrensel 6 ilkesine ek olarak ortaya koydugu 7. ilkeyi merak eden tüm okurlari Iknaya Açilan Kapi’dan geçmeye davet ediyoruz. (Tanitim Bülteninden)
İletişimle ilgili hiçbir şey okumadıysanız buradan başlayabilirsiniz! İkna etme biliminde ustalaşmak, parlak bir fikrin nasıl sunulacağını öğrenmek ve doğru iletişim kanallarını yaratabilmek her şirket için hayati önem taşıyor. Yönetim alanının en etkili uzmanlarının Harvard Business Review’den derlenen 10 makalesi, değişimle başa çıkmak zorunda olan her yönetici için altın değerinde. Bu kitapta hem kendilerini hem de şirketlerini değişime hazırlamak isteyen yöneticilerin ihtiyaçlarını karşılayacak fikirleri bulacaksınız.
Что вы чувствуете, когда в ответ на свою просьбу слышите «нет»? Грусть. Обиду. Разочарование. Согласитесь, гораздо приятнее, когда окружающие идут вам навстречу и отвечают «да». Хотите, чтобы люди прислушивались к вам и чаще соглашались? Тогда овладейте искусством убеждения – и будьте тем, кому всегда говорят «да»!
by Robert B. Cialdini
Rating: 3.9 ⭐
Influence: The Psychology of Persuasion: Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.Life Leverage: How to Get More Done in Less Time, Outsource Everything & Create Your Ideal Mobile Lifestyle: Life Leverage means taking control of your life, easily balancing your work and free time, making the most money with the minimum time input & wastage, and living a happier and more successful life.Using Rob Moore's remarkable Life Leverage model, you'll quickly banish & outsource all your confusion, frustration and stress & live your ideal, globally mobile life, doing more of what you love on your own terms.How To Be F*cking Awesome: If you've been looking for a kick up the backside to finally launch that business, start a new project you've been putting off or just become all round awesome, this book is for you. Why do some people have an awesome life, plenty of money, amazing friends and a business to love while others struggle at every step, are constantly broke and can never get out of the daily grind?Mindset With Muscle: Proven Strategies to Build Up Your Brain, Body and Business: Mindset with Muscle takes you on a different transformation journey. Rather than hitting the gym and obsessing about success, this book brings you 'sets and reps for the brain'.
by Robert B. Cialdini
Rating: 4.4 ⭐
Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (ie uncovering which factors cause one person to say "yes" to another's request). By combining evidence from two relevant, but very different arenas - the realm of controlled research and the working world of influence professionals - this book looks at this issue in terms of six basic principles of psychology (one to a chapter). These principles direct human behaviour, and are therefore extremely reciprocation, consistency, social validation, liking, authority and scarcity. This text is a supplement for courses in introductor psychology, social psychology, management, sales, marketing and persuasion.
Nejcitovanější sociální psycholog současnosti Robert B. Cialdinise více jak třicet pět let věnuje výzkumu vyjednávání, přesvědčování a problematice vyhovění. Výsledkem jeho neobvyklého úsilí je dokonalá pomůcka pro každého, kdo chce mít svůj život, ať již profesní či soukromý, pevně ve svých rukou. Audiokniha je pro především pro ty z nás, pro něž jsou vyjednávací schopnosti klíčové. Za pomoci vyprávění předává autor poznatky získané seriózním psychologickým výzkumem, pokusy i osobní zkušeností na různých pracovních pozicích, vyžadujících zvládnutí umění ovlivňovat. Autor na nich jasně staví své názory. Je však také potřeba si uvědomit, že mezi přesvědčováním a manipulací je tenká čára. Nepřekračujte ji.Pokud pracujete s lidmi, tuto audioknihu o podstatě lidského chování byste neměli přehlížet.V sociální interakci nemáme klid ani čas. Vytváříme si zkratky, které jsou z mnoha ohledů úsporné. Dokonce jsou nám tyto zkratky velmi vrozené a většinou fungují. Dají se však účinně zneužít. Audiokniha vysvětluje, jak a proč se necháme vmanipulovat do činností, do kterých se nám vlastně nechce. Tvrdí, že v podstatě existuje 6 zbraní vlivu.Každá kapitola je zakončena podkapitolou, v níž autor radí, jak se těmto vlivům vyhnout a jak je rozpoznat. Je nabitá informacemi a přitom napsaná srozumitelně a pochopitelně i pro člověka psychologií nepolíbeného. Naučí vás mnoho nových a především užitečných věcí. Některá zjištění vás pobaví, jiné překvapí či dokonce až rozčílí, jakmile zjistíte, jak jste v některých situacích naletěli. Tak nebo tak, budou pro vás tyto poznatky přínosem. Právě jsme také vydali novou audioknihu Roberta Cialdiniho. Na rozdíl od Zbraní vlivu, které radí, jak se bránit manipulativním technikám, audiokniha Před-svědčování se nyní soustřeďuje na to, jak účinně ovlivňovat druhé, samozřejmě v etických mezích. Obě audioknihy si také můžete pořídit v cenově výhodném audiobalíčku Vládce vlivu.
by Robert B. Cialdini
Rating: 3.8 ⭐
“Você está com dificuldade para conquistar as pessoas no trabalho ou na vida pessoal? Então este pequeno guia prático pode ser a ferramenta que você está procurando. Os conselhos simples e breves são fáceis de assimilar e podem ser implementados em todas as áreas da sua vida.” – The JackalDescubra como aplicar os princípios da persuasão em diversas situações e, assim, fazer mais amigos, convencer os indecisos, melhorar sua autoconfiança e mudar a maneira como as pessoas o enxergam.Todos nós queremos ouvir um “sim”. Essa palavra tão pequena abre as portas para o mundo e nosso futuro.Os 21 breves capítulos deste livro descrevem atitudes testadas e comprovadas para aumentar as chances de que os outros comprem nossas ideias ou atendam nossos pedidos.Seus princípios e lições práticas podem ser usados para lidar com diversos desafios, como recuperar um relacionamento, negociar um aumento ou convencer um amigo.Além disso, ouvir um “sim” satisfaz uma de nossas motivações mais bá a necessidade de conexão com os outros.Apresentando ótimos conselhos, este pequeno livro traz grandes ensinamentos para quem deseja obter mais oportunidades na vida.
موجز عن الكتاب:إنك لا تريد، بالطبع، أن تكون هدفًا سهلًا للسماسرة والبائعين ومُرَوِّجي البضائع، فتقع فريسة للحِيَل والشِّرَاك التي يَنْصُبُونَها للبُسَطَاء من زبائنهم، فيبيعون لهم بضاعة ليست جيدة، أو يرفعون الأسعار بشكل مبالغ فيه.يشرح لك هذا الكتاب، بشكل شَّيِّق، أغلب التِّقْنِيَّات والاستراتيجيات، التي يستخدمها هؤلاء في التأثير على الآخرين، وهي أمور لا غِنَى لك عنها؛ لتأمن مَكْرَ هم، وتَتَجَنَّب ألاعيبهم الذكية.لمن هذا الكتاب؟• لمن يرغبون في التغَّلُّب على حِيَل وإلحاح البائعين والسماسرة وجامعي التبرعات.• لمن يريدون التَّعَرُّف على التقنيات والأساليب النفسية لإقناع الآخرين.• لمن يرغبون في معرفة سلبيات السلوك النمطي، الذي يسيطر على تصرفات أغلب الناس. عن المؤلف: الدكتور روبرت ب. سيالديني: وُلِد عام 1945؛وهو عالم أمريكي مُتَخصص في علم النفس الاجتماعي، وأستاذ متميز في مجال التسويق، وهو أيضًا رئيس شركة التأثير في طور العمل.
by Robert B. Cialdini
Rating: 3.3 ⭐
RESUMEN DEL LIBRO "INFLUENCIA: LA NUEVA PSICOLOGÍA DE LA PERSUACIÓN" (INFLUENCE: THE NEW PSYCHOLOGY OF PERSASION) de ROBERT B. CIALDINI DESCRIPCIÓN DEL LIBRO ORIGINAL Influencia explica la psicología de por qué las personas dicen "sí", y cómo aplicar estos entendimientos. EN ESTE RESUMEN APRENDERÁS Aprenderá los principios universales, cómo usarlos para convertirse en un experto "persuader" y cómo defenderse contra ellos. Perfecto para las personas en todos los ámbitos de la vida, los principios de influencia lo harán avanzar hacia un profundo cambio personal y a actuar como una fuerza impulsora para su éxito. SOBRE EL AUTOR DEL LIBRO ORIGINAL El Dr. Robert Cialdini es el experto seminal en el campo en rápida expansión de la influencia y la persuasión. Sus treinta y cinco años de investigación rigurosa, basada en la evidencia, junto con un programa de tres años de estudio sobre lo que mueve a la gente a cambiar el comportamiento ha dado lugar a este libro altamente aclamado. SOBRE EL AUTOR DEL RESUMEN Los libros son mentores. Pueden guiar lo que hacemos en nuestras vidas y cómo lo hacemos. Muchos de nosotros amamos los libros mientras los leemos y hasta resuenan con nosotros algunas semanas después, pero luego de 2 años no podemos recordar si lo hemos leído o no. Y eso no está bien. Recordamos que en el momento, aquel libro significó mucho para nosotros. ¿Por qué es que tiempo después nos hemos olvidado de todo? Este resumen toma las ideas más importantes del libro original. A muchas personas no les gusta leer, solo quieren saber qué es lo que el libro dice que deben hacer. Si confías en el autor no necesitas de los argumentos. La gran parte de los libros son argumentos de sus ideas, pero muy a menudo no necesitamos argumentos si confiamos en la fuente. Podemos entender la idea de inmediato. Toda esta información está en libro original. Este resumen hace el esfuerzo de reducir las redundancias y convertirlas en instrucciones directo al grano para las personas que no tienen intención de leer el libro en su totalidad. Esta es la misión de SAPIENS EDITORIAL.
by Robert B. Cialdini
Rating: 2.8 ⭐
Influence the psychology of persuasion, unfck yourself, you are a badass, you are a badass at making money 4 books collection set. Description:- Influence: The Psychology of Persuasion Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. Unf*ck Yourself: Get out of your head and into your life This is blunt force trauma to the way you think life has to be for you. Most importantly, it is designed to give you an authentic leg up - one that feels genuine and right for you, and can propel you to new levels of greatness. Learn how to:Combat self-doubt, Deal with your inner critic, Stop comparing yourself to others, Break out of your rut. You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life In this refreshingly entertaining how-to guide, bestselling author and success coach, Jen Sincero, serves up 27 bitesized chapters full of hilariously inspiring stories, sage advice, easy exercises, and the occasional swear word. You Are a Badass at Making Money: Master the Mindset of Wealth YOU ARE A BADASS AT MAKING MONEY is the book you need if you've spent too much time watching money land in your bank account and then roll through your fingers. Jen Sincero went from living in a converted garage to traveling the world in 5-star luxury in a matter of years, and knows all too well the layers of BS one can get wrapped up in around money, as well as what it takes to dig your way out.
„Ochočte” si publikum a naučte se ho ovlivňovat v etických mezíchJak by to bylo nádherné, kdybyste dokázali přitáhnout publikum tak gigantickou silou, že by vás zkrátka nemohlo odmítnout. Chcete to umět?Dovedná práce s pozorností vede podle Cialdiniho k tzv. před-svědčení posluchače a následně také k žádaným výsledkům. Nejde tedy o to, že byste museli měnit postoje či názory svých posluchačů. Stačí vám správně naladit publikum ještě před tím, než po něm něco chcete. Dostanete ho tak tam, kam potřebujete. Bezbolestně.Cialdiniho nová audiokniha postavená na konceptu před-svědčování opřeném o poslední vědecké poznatky a metodách úspěšných mistrů vlivu změní způsob, jakým uvažujete o marketingu, obchodním vyjednávání, propagandě, zkrátka ovlivňování druhých – a naučí vás, jak se bránit případné manipulaci.Tuto audioknihu potřebujete, protože jinak můžete být sami obětí.Nejdůležitější není samotné sdělení, ale jak zapůsobíme na posluchače ještě před nímTo nové, co Robert Cialdini přináší, je změna úhlu pohledu. Svůj klasický bestseller Zbraně vlivu napsal už před pětatřiceti lety. Úspěch první knihy a miliony prodaných výtisků ve více než 31 jazycích – byl ale jen začátkem. Tématem přesvědčování se autor zabýval i nadále a výsledkem je tato mimořádná audiokniha Před-svědčování.Na rozdíl od Zbraní vlivu, které radí, jak se bránit manipulativním technikám, se Cialdini nyní soustřeďuje na to, jak účinně ovlivňovat druhé, samozřejmě v etických mezích. A přináší zásadně nový, přitom vědecky podložený objev: nejdůležitější není samotné sdělení, ale jak zapůsobíme na posluchače ještě před ním. Na tom závisí, zda posluchač naše sdělení ochotně přijme a nechá se jím ovlivnit, nebo ho odmítne – ve skutečnosti už předem.
by Robert B. Cialdini
Rating: 4.5 ⭐
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by Robert B. Cialdini
Rating: 4.5 ⭐
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Influence : The Psychology of Persuasion, Factfulness, The Tipping Point 3 Books Collection Influence : The Psychology of In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.This softback is in used- very good condition. No writing or marks in book. Softback covers show no wear on edges or corners. Spine is strong. This book is a FIRST EDITION, seventh printing of the publisher Flatiron Books, NY. (Not Sceptre Publisher edition) PLEASE This edition has reversed colors on front cover from Sceptre. (white background with red lettering instead of red background.The Tipping In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
25 ans après le best-seller "Influence et manipulation" : Robert Cialdini va plus loin avec ce nouveau livre, fruit de ses recherches, sur le pouvoir de persuation qui débute bien avant qu'on ait prononcé le premier mot. Dans ce nouvel ouvrage, fruit de 20 ans de recherches et d'expérimentations sociales et psychologiques, le Dr. Robert Cialdini livre sa méthode révolutionnaire pour influencer et convaincre une personne ou un public.Révolutionnaire, parce qu'elle tient en un mot-clé, néologisme qui résume à merveille son principe : Pré-Suasion, ou comment l'art de la persuasion doit débuter bien avant qu'on ait prononcé le premier mot pour être véritablement efficace.Y seront notamment expliqué pourquoi et comment créer une situation, un contexte, favorable à la discussion qui suivra avec son interlocuteur, afin que celui-ci soit a priori déjà convaincu par le message (ou le produit) qui lui sera délivré ensuite. Les notions d'Attention et d'Association seront alors développées avec de nombreux exemples pratiques, pour que tous puissent mettre en oeuvre cette méthode et devenir expert dans l'art de convaincre et persuader.
by Robert B. Cialdini
Rating: 3.5 ⭐
by Robert B. Cialdini
Todos los días nos enfrentamos a situaciones en las que necesitamos que otros colaboren con nosotros para alcanzar nuestros objetivos. ¿Existe alguna técnica que haga que quieran ayudarnos y satisfacer nuestras demandas? La respuesta es muy ¡Sí! Basado en las investigaciones desarrolladas a lo largo de más de seis décadas en el campo de la psicología de la persuasión, este libro contiene multitud de reflexiones acerca de cómo nuestra actitud, nuestra forma de expresarnos o acercarnos, puede ayudar a modificar la conducta de quienes nos rodean tanto en el ámbito personal como en el profesional. Coescrito por los tres mayores expertos en el campo de la influencia, ¡Sí! Te ofrece consejos sobre situaciones concretas analizadas desde una perspectiva científica que te servirán si necesitas un ascenso, conseguir un voto... Porque con pequeños cambios lograrás beneficios incalculables que te guiarán hasta el éxito. Grabado en español ibérico (España).