Dan Heath

New York Times bestselling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers.Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure? How many daily headaches do we tolerate because we’ve forgotten to fix them?Whether it’s time management, supply chain logistics, or healthcare decisions, all over the world, persistent problems cost time, money, and lives. Upstream explains how to target the source of the problem rather than just reacting to it as it happens and introduces you to the thinkers who are chipping away at everyday frustrations and deep-rooted issues. One travel company saved 25 million customer phone calls every year by adding a simple step to its booking system. An insurance business, determined to help YMCAs across the country lower their number of accidental drownings to zero, has saved an untold number of lives. The LAPD track down more accurate addresses for suspects by buying access to the delivery data from local pizza shops. The CDC realized they could anticipate flu outbreaks by tracking thermometer sales in local pharmacies.Drawing on hundreds of interviews, as well as his own innovative behavior research, New York Times bestselling author Dan Heath delivers practical solutions for preventing problems rather than simply reacting to them—revolutionizing how we approach professional and personal goals in our daily lives.

From the #1 New York Times bestselling author of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what’s not working—in systems and processes, organizations and companies, and even in our daily lives—by identifying leverage points and concentrating resources to achieve our goals.Changing how we work can feel overwhelming. Like trying to budge an enormous boulder. We’re stifled by the gravity of the way we’ve always done things. And we spend so much time fighting fires—and fighting colleagues—that we lack the energy to shift direction. But with the right strategy, we can move the boulder. In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points. Heath weaves together fascinating examples, ranging from a freakishly effective fast-food drive-thru to a simple trick from couples therapy to an inspirational campaign that saved a million cats. In Reset, you’ll -Why the feeling of progress can be your secret weapon in accelerating change -How leaders can uncover and stop wasteful activities -Why your team’s motivation is often squandered—and how to avoid that mistake -How you can jumpstart your change efforts by beginning with a “burst” The book investigates Why the middle is the roughest part of a change effort. Why inefficiency can sometimes accelerate progress. Why getting “buy-in” is the wrong way to think about change. What if we could unlock forward movement—achieving progress on what matters most—without the need for more resources? The same people, the same assets…but dramatically better results. Yesterday, we were stuck. Today, we reset.

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Decisive How to Make Better Decisions By Chip Heath, Dan Heath & Drive The Surprising Truth About What Motivates Us By Daniel H. Pink 2 Books Collection Decisive How to Make Better In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.Drive The Surprising Truth About What Motivates Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

Power of Moments, So Good They Cant Ignore You, Life Leverage, How To Be Fcking Awesome 4 Books Collection Set. Description:- The Power of Moments: Why Certain Experiences Have Extraordinary Impact In The Power of Moments, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour. So Good They Can't Ignore You Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill - and not necessarily their passion - that determines their career path.Newport, who graduated from Dartmouth College (Phi Beta Kappa) and earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. Life Leverage: How to Get More Done in Less Time, Outsource Everything & Create Your Ideal Mobile Lifestyle Life Leverage means taking control of your life, easily balancing your work and free time, making the most money with the minimum time input & wastage, and living a happier and more successful life.Using Rob Moore's remarkable Life Leverage model, you'll quickly banish & outsource all your confusion, frustration and stress & live your ideal, globally mobile life, doing more of what you love on your own terms. How To Be Fcking Awesome if you've been looking for a kick up the backside to finally launch that business, start a new project you've been putting off or just become all round awesome, this book is for you. Why do some people have an awesome life, plenty of money, amazing friends and a business to love while others struggle at every step, are constantly broke.

Paperback. 13,50 / 21,00 cm. In Turkish. 312 p. Orijinal Upstream Çevirmen : Denis Gürcü Editör : Esingül Baran Düzelti - Redaksiyon : Esingül Dogan Genel Yayin Yönetmeni : Buket Konur Grafik Uygulama : Sibel Kaya

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Souvent écrasés par le poids de nos habitudes, nous sommes trop occupés à gérer des urgences ou des différends avec nos collègues pour avoir le temps et l’énergie de changer de système. Dan Heath propose LA stratégie qui vous permettra de changer votre organisation : trouver les « points de levier », ces endroits où un petit effort apportera de nombreux résultats. Car ce qui ressemble à une mauvaise gestion n’est souvent que l’accumulation de mauvaises habitudes. L’auteur le démontre avec de nombreux exemples, allant d’un drive-in de fast-food étrangement efficace à une simple astuce de thérapie de couple, en passant par une campagne qui a sauvé un million de chats. Un guide pratique et bien pensé pour sortir de l’ornière - et redémarrer !Ancien chercheur à Harvard, consultant pour de grandes entreprises, Dan Heath est le coauteur ou auteur de six livres, dont Made to Stick et The Power of Moments, et Switch (publié chez Alisio en 2012). Ses livres se sont vendus à plus de quatre millions d'exemplaires dans le monde et ont été traduits en trente-cinq langues. Il anime également le podcast primé What It's Like to Be...

Der Bestsellerautor Dan Heath liefert in seinem neuen Buch einen revolutionären Ansatz, um eingefahrene Systeme und Prozesse erfolgreich neu zu starten und umzugestalten – sei es im Arbeitsleben oder im Alltag. Was wäre, wenn wir Fortschritt erzielen könnten, ohne zusätzliche Kapazitäten? Die gleichen Menschen, die gleichen Mittel ... aber deutlich besseren Ergebnisse? Drücken wir einfach den Reset-Knopf!Heath zeigt, wie kleine, gezielte Veränderungen als Hebelpunkte mit minimalem Aufwand maximale Wirkung entfalten und Ressourcen gezielt für Verbesserungen umverteilt werden können. Dabei stellt er erprobte Methoden wie agiles Management, Kaizen und Design Sprints vor, die dabei helfen, Blockaden zu lösen, alte Gewohnheiten abzulegen oder unnötige Aktivitäten zu stoppen. Mit inspirierenden Praxisbeispielen aus Unternehmen und Alltag - von einem erstaunlich effizienten Fast-Food-Drive-in über einen simplen Trick aus der Paartherapie bis hin zu einer inspirierenden Kampagne, die eine Million Katzen rettete.

Please Note That The Following Individual Books As Per Original UK ISBN and UK EDITION Cover Image In this Listing shall be Titles In This How to Change What's Not Working [Hardcover] Kick Ass Small Talk [Paperback] Mind Body Miracle [Paperback] How to Change What's Not Working, Kick Ass Small Talk & Mind Body Miracle 3 Books Collection How to Change What's Not Working [Hardcover]: From the #1 New York Times bestselling coauthor of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what’s not working—in systems and processes, organizations and companies, and even in our daily lives—by identifying leverage points and concentrating resources to achieve our goals. Kick Ass Small Without thinking about it, you engage in small talk almost every day.Whether you’re ordering lunch at a deli or you’re the plus-one at a party, you’re bound to have a moment when you’re face to face with someone.Some people navigate these situations seemingly without problems; others…not so much. Mind Body Don't wait for a miracle. Be one. Mind Body Miracle provides you with an easy-to-use toolkit of healthy habits and daily disciplines to get your mindset and body working at their best. Whether you need focus and clarity to achieve a goal, want to take the health of your mind and body to the next level, or are seeking strength in adversity.9781668062098/9780785846765/9781781332641

¿Cómo es posible que dos desconocidos entren en una sala y 45 minutos después ya sean amigos íntimos? ¿Por qué tenemos algunos recuerdos imborrables de nuestra infancia o adolescencia? ¿A qué se debe que recordemos perfectamente eventos ocurridos hace años?Chip y Dan Heath, autores superventas de The New York Times y The Wall Street Journal, nos enseñan en este audiolibro que ciertas experiencias cambian nuestra vida y que no tienen por qué ser siempre producto del podemos crearlas, si sabemos cómo.Analizan por qué determinadas experiencias son como una sacudida, capaces de elevarnos y cambiarnos; y cómo podemos aprender a crear por nosotros mismos tales momentos extraordinarios en nuestra vida y en nuestro trabajo.Aunque las vidas humanas son infinitamente variables, nuestros momentos positivos más memorables están dominados por cuatro elevación, percepción, orgullo y conexión. Si los interiorizamos, podremos crear más momentos relevantes.¿Y si un profesor pudiera diseñar una lección sabiendo que los alumnos la recordarían veinte años después? ¿Y si un empresario supiera cómo crear una experiencia que deleitara a los clientes? ¿Y si tuviéramos más claro cómo crear recuerdos que fueran importantes para nuestros hijos?Todo ello es posible y en Momentos mágicos Chip y Dan Heath nos explican cómo conseguirlo.

究竟出版社New Brain

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Titles In This Making Numbers Count [Hardcover] Made to Stick Switch Making Numbers Count [Hardcover], Made to Stick & Switch 3 Books Collection Making Numbers Count [Hardcover]: Whether you're interested in global problems like climate change, running a business, or just grasping how few people have washed their hands between visiting the bathroom and touching you, this book will help math-lovers and math-haters alike translate the numbers that illuminate our world.Until very recently, most languages had no words for numbers greater than five. Made to Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book.

《行为设计学：让创意更有粘性》6大简单原则，打造内容的持续影响力！ 樊登、万维钢、斯坦福商学院、《助推》《引爆点》作者联合推荐。 广告创意、文案运营、营销传播……从0唤醒用户痛点。职场汇报、有效沟通、商务谈判……从小透明晋升影响大师 ★ 揭秘创意背后的情感引力和逻辑说服力，一本书帮你创意“粘在”他人头脑里 ·简单：提炼核心，精准表达 ·意外：制造惊喜，吸引并维持注意力 ·具体：化抽象为具象，有助记忆 ·可信：强化细节，更易相信 ·情感：同理心联结，休戚相关 ·故事：影响别人，促成改变 ★ 硅谷创业者和投资人都在学习“行为设计”。罗振宇在2017年年会上说过：“所有创业家和投资人都应该学习行为设计。”行为设计学理论源自斯坦福大学教授、行为设计掌门人BJ Fogg，人称“百万富翁制造机”，他的学生包括Instagram创始人和Facebook小程序的开发商。行为设计对商业的影响和其带来的潜在收益，值得所有创业者和投资人学习。

“行为设计学”——源自斯坦福大学的行为科学 希思兄弟经典系列，美国硅谷、创业圈、商业圈奉为“*”的指导书 适合创业者、产品经理、广告策划、品牌推广、互联网从业者一读再读 套装包括4本书+函套。 1. 《行为设计学：让创意更有粘性》：揭秘创意背后的情感引力和逻辑说服力，一本书帮你创意“粘在”他人头脑里。 2. 《行为设计学：打造峰值体验》：体验时代的思维法则，一本关于人性和套路的书 。 3.《行为设计学：零成本改变》：为改革者提供了有效的思维策略。改变未必容易，但这套逻辑起码能让人看清问题、找到对策。 4.《行为设计学：掌控关键决策》 ：揭秘决策背后的动机和思维漏洞，一本书帮你搞定“选择恐惧症”。 习惯改变、用户体验、消费者购买、产品设计、广告创意、品牌推广、社会影响、员工管理、生活中的一切都需要行为设计。

· Insanlarin yeni aliskanliklar benimsemesini saglayabilir misiniz? · Bir seyleri degistirmek istiyor musunuz? · Peki beyniniz sizinle ayni fikirde mi? New York Times ve Wall Street Journal listelerinde bir numaraya yerlesen, Business Week ve The Washington Post’ta tartisilmaya devam eden Switch, degisime dair uc surprizi acikliyor. Sasirtici derecede basit ve farkli durumlarda kullanilacak kadar esnek bir sistemi kesfeden Dan ve Chip kardesler, buyuk bir guvenle su cumleyi Basarili degisimlerin belli bir modeli vardir.