Tristan Harris Recommended Books

From the author of the widely acclaimed King Leopold's Ghost comes the taut, gripping account of one of the most brilliantly organized social justice campaigns in history - the fight to free the slaves of the British Empire. In early 1787, twelve men - a printer, a lawyer, a clergyman, and others united by their hatred of slavery - came together in a London printing shop and began the world's first grass-roots movement, battling for the rights of people on another continent. Masterfully stoking public opinion, the movement's leaders pioneered a variety of techniques that have been adopted by citizens' movements ever since, from consumer boycotts to wall posters and lapel buttons to celebrity endorsements. A deft chronicle of this groundbreaking antislavery crusade and its powerful enemies, Bury the Chains gives a little-celebrated human rights watershed its due at last.

Karen Pryor’s clear and entertaining explanation of behavioral training methods made Don’t Shoot the Dog a bestselling classic with revolutionary insights into animal—and human—behavior.In her groundbreaking approach to improving behavior, behavioral biologist Karen Pryor says, “Whatever the task, whether keeping a four-year-old quiet in public, housebreaking a puppy, coaching a team, or memorizing a poem, it will go fast, and better, and be more fun, if you know how to use reinforcement.”Now Pryor clearly explains the underlying principles of behavioral training and reveals how this art can be applied to virtually any common situation. And best of all, she tells how to do it without yelling threats, force, punishment, guilt trips—or shooting the dog. From the eight methods for putting an end to all kinds of undesirable behavior to the ten laws of “shaping” behavior, Pryor helps you combat your own addictions and deal with such difficult problems as a moody spouse, an impossible teen, or an aged parent. Plus, there’s also incredibly helpful information on house training the dog, improving your tennis game, keeping the cat off the table, and much more!“In the course of becoming a renowned dolphin trainer, Karen Pryor learned that positive reinforcement…is even more potent that prior scientific work had suggested…Don’t Shoot the Dog looks like the very best on the subject—a full-scale mind-changer” (The Coevolution Quarterly). Learn why pet owners rave, “This book changed our lives!” and how these pioneering techniques can work for you, too.Karen Pryor is a behavioral biologist with an international reputation in marine mammal biology and behavioral psychology. She is a founder and leading proponent of “clicker training,” a training system based on operant conditioning (isolate wanted behaviors and ignore the unwanted) and the all-positive methods developed by marine mammal trainers. Pryor is the CEO of KCPT/Sunshine Books, Inc., a publishing, training product, and online company. In addition to her bestselling Don’t Shoot the Dog, Pryor wrote Nursing Your Baby (more than 2 million copies in print) along with several other books and many scientific papers and popular articles on learning and behavior. She has three grown children and lives in Boston with two clicker-trained dogs and a clicker-trained cat.

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing , Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Written 75 years ago, 1984 was George Orwell’s chilling prophecy about the future. And while 1984 has come and gone, his dystopian vision of a government that will do anything to control the narrative is timelier than ever...This 75th Anniversary Edition includes:• A New Introduction by Dolen Perkins-Valdez, author of Take My Hand, winner of the 2023 NAACP Image Award for Outstanding Literary Work—Fiction• A New Afterword by Sandra Newman, author of Julia: A Retelling of George Orwell’s 1984“The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command.”Winston Smith toes the Party line, rewriting history to satisfy the demands of the Ministry of Truth. With each lie he writes, Winston grows to hate the Party that seeks power for its own sake and persecutes those who dare to commit thoughtcrimes. But as he starts to think for himself, Winston can’t escape the fact that Big Brother is always watching...A startling and haunting novel, 1984 creates an imaginary world that is completely convincing from start to finish. No one can deny the novel’s hold on the imaginations of whole generations, or the power of its admonitions—a power that seems to grow, not lessen, with the passage of time.• Nominated as one of America’s best-loved novels by PBS’s The Great American Read •

“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite; the other infinite. A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.”Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning, but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change—as long as the game is never allowed to come to an end.What are infinite games? How do they affect the ways we play our finite games? What are we doing when we play—finitely or infinitely? And how can infinite games affect the ways in which we live our lives?Carse explores these questions with stunning elegance, teasing out of his distinctions a universe of observation and insight, noting where and why and how we play, finitely and infinitely. He surveys our world—from the finite games of the playing field and playing board to the infinite games found in culture and religion—leaving all we think we know illuminated and transformed. Along the way, Carse finds new ways of understanding everything, from how an actress portrays a role to how we engage in sex, from the nature of evil to the nature of science. Finite games, he shows, may offer wealth and status, power and glory, but infinite games offer something far more subtle and far grander.Carse has written a book rich in insight and aphorism. Already an international literary event, Finite and Infinite Games is certain to be argued about and celebrated for years to come. Reading it is the first step in learning to play the infinite game.

A witty, often terrifying that chronicles our transformation into a society that is shaped by technology—from the acclaimed author of Amusing Ourselves to Death."A provocative book ... A tool for fighting back against the tools that run our lives." — Dallas Morning NewsThe story of our society's transformation into a Technopoly: a society that no longer merely uses technology as a support system but instead is shaped by it—with radical consequences for the meanings of politics, art, education, intelligence, and truth.

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Television has conditioned us to tolerate visually entertaining material measured out in spoonfuls of time, to the detriment of rational public discourse and reasoned public affairs. In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.

Brave New World is a dystopian social science fiction novel by English author Aldous Huxley. Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that are combined to make a dystopian society which is challenged by only a single individual: the story's protagonist.

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term -net neutrality---a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Feeling attention challenged? Even assaulted? American business depends on it. In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the -attention merchants, - contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic business model of -attention merchants- has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature--cognitive, social, political and otherwise--in ways unimaginable even a generation ago. -A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention...We've become the consumers, the producers, and the content. We are selling ourselves to ourselves.- --Tom Vanderbilt, The New Republic -An erudite, energizing, outraging, funny and thorough history...A devastating critique of ad tech as it stands today, transforming -don't be evil- into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you...This stuff is my daily beat, and I learned a lot from Attention Merchants.- --Cory Doctorow, BoingBoing -Illuminating.- --Jacob Weisberg, The New York Review of Books From the Hardcover edition.

An insider's groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve.Former New York Times columnist Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can--except ways that threaten the social order and their position atop it. We see how they rebrand themselves as saviors of the poor; how they lavishly reward "thought leaders" who redefine "change" in winner-friendly ways; and how they constantly seek to do more good, but never less harm. We hear the limousine confessions of a celebrated foundation boss; witness an American president hem and haw about his plutocratic benefactors; and attend a cruise-ship conference where entrepreneurs celebrate their own self-interested magnanimity.Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? He also points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world. A call to action for elites and everyday citizens alike.