Russell Brunson Recommended Books

This is the story of a man who said that he would stop the motor of the world and did. Was he a destroyer or the greatest of liberators?Why did he have to fight his battle, not against his enemies, but against those who needed him most, and his hardest battle against the woman he loved? What is the world’s motor — and the motive power of every man? You will know the answer to these questions when you discover the reason behind the baffling events that play havoc with the lives of the characters in this story. Tremendous in its scope, this novel presents an astounding panorama of human life — from the productive genius who becomes a worthless playboy — to the great steel industrialist who does not know that he is working for his own destruction — to the philosopher who becomes a pirate — to the composer who gives up his career on the night of his triumph — to the woman who runs a transcontinental railroad — to the lowest track worker in her Terminal tunnels. You must be prepared, when you read this novel, to check every premise at the root of your convictions.This is a mystery story, not about the murder — and rebirth — of man’s spirit. It is a philosophical revolution, told in the form of an action thriller of violent events, a ruthlessly brilliant plot structure and an irresistible suspense. Do you say this is impossible? Well, that is the first of your premises to check.

A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as widely practiced as this approach has been, W. Chan Kim and Renée Mauborgne’s research shows that is not the way to create profitable growth in the future.In their book Blue Ocean Strategy—now expanded and with a new Preface by the authors—Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company, organization or government can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Learn more at blueoceanstrategy.com. Published by Harvard Business Review Press.

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud , Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Following the success of his 1937 landmark bestseller, Think and Grow Rich , Napoleon Hill wrote Outwitting the Devil, an exposé on the methods the Devil uses to ensnare and control the minds of human beings. Exploring the innermost depths of the psychology of motivation to understand why so many individuals, including himself, cannot find the initiative and courage they need to consistently implement the philosophy of individual achievement, Hill went so far as to interview the Devil himself. The resulting confession from the Devil made this book so controversial as to remain unpublished for over 70 years. Now it is your turn to break the Devil’s code and free yourself from the hidden methods of control that lead to ruin.In this reproduction of the complete text of Hill’s original manuscript is laid out the exact nature of the power by which the Devil disarms human beings with fear, procrastination, anger, and jealousy so that they do not reach their full potential. This is the same power that paralyzed millions of individuals with fear and despondency during the Great Depression and continues to hold people back from their dreams. Complacency and mediocrity are not the root issue; they are symptoms of deeper ills that we are conditioned by society to accept. But you must open your mind to acquire knowledge and consider facts that might not harmonize with your personal beliefs in order to access a greater truth that will, as Hill said in his original preface, “bring harmony out of chaos in this age of frustration and fear.”If you have been the victim of lost courage, weakened enthusiasm, and lack of self-discipline—if you are demoralized and plagued by fear, anxiety, overwhelm, or apathy—the seven principles to freedom detailed in this book herald your redemption. You will finally become independent of the causes of failure and misery, break the bonds of destructive habits, and unlock the secret of a natural law as significant as the law of gravity so that you can outwit the devil once and for all.

The “work from home” phenomenon is thoroughly explored in this illuminating new book from bestselling 37signals founders Fried and Hansson, who point to the surging trend of employees working from home (and anywhere else) and explain the challenges and unexpected benefits. Most important, they show why – with a few controversial exceptions such as Yahoo -- more businesses will want to promote this new model of getting things done.The Industrial Revolution's "under one roof" model of conducting work is steadily declining owing to technology that is rapidly creating virtual workspaces and allowing workers to provide their vital contribution without physically clustering together. Today, the new paradigm is "move work to the workers, rather than workers to the workplace." According to Reuters, one in five global workers telecommutes frequently and nearly ten percent work from home every day. Moms in particular will welcome this trend. A full 60% wish they had a flexible work option. But companies see advantages too in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves the ability to conduct business across multiple time zones, to name just a few advantages. In Remote, inconoclastic authors Fried and Hansson will convince readers that letting all or part of work teams function remotely is a great idea--and they're going to show precisely how a remote work setup can be accomplished.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.This is not that story.It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, makers of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.