Mike Shinoda Recommended Books

Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never again will you think about thinking the same way.Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing" - filtering the very few factors that matter from an overwhelming number of variables.

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."- Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business. Now more than ever, you have to differentiate your business from the competition to succeed. Becoming a Category of One gives you the blueprint for building your own extraordinary business.

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From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“Anna Shinoda’s deeply informed story is not to be missed.” —Dr. Drew Pinsky, Celebrity Rehab and Teen MomFamily secrets cut to the bone in this mesmerizing debut novel about a teen whose drug-addicted brother is the prodigal son one time too many.There is a pecking order to every family. Seventeen-year-old Clare is the overprotected baby; Peter is the typical, rebellious middle child; and Luke is the can’t-do-wrong favorite. In their eyes, they are a normal, happy family. But sometimes it’s the people who are closest to us who are the hardest to see.Clare loves her older brother, Luke—it’s not his fault that he’s always in the wrong place at the wrong time. Life as Luke’s sister hasn’t been easy—their community hasn’t been nearly as forgiving of his transgressions as she and her parents are—but he’s done his time and is on his way home again, and she has to believe this time will be different. But when the truths behind his arrests begin to surface, everything Clare’s always known is shaken to its core.Clare has to decide if sticking up for herself and her future means selfishly turning her back on family…or if it’s the only way to keep herself from drowning along with them.Age Teen