Debbie Millman Recommended Books

This original and lucid account of the complexities of love and its essential role in human well-being draws on the latest scientific research. Three eminent psychiatrists tackle the difficult task of reconciling what artists and thinkers have known for thousands of years about the human heart with what has only recently been learned about the primitive functions of the human brain.A General Theory of Love demonstrates that our nervous systems are not self-contained: from earliest childhood, our brains actually link with those of the people close to us, in a silent rhythm that alters the very structure of our brains, establishes life-long emotional patterns, and makes us, in large part, who we are. Explaining how relationships function, how parents shape their child’s developing self, how psychotherapy really works, and how our society dangerously flouts essential emotional laws, this is a work of rare passion and eloquence that will forever change the way you think about human intimacy.

This famous anthology includes the works of more than 130 major American poets of the modern period--Robert Frost, Paul Goodman, Carl Sandburg and Gwendolyn Brooks among them--along with short biographies of each.

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five essential disciplines of brand-building• how branding is changing the dynamics of competition• the three most powerful questions to ask about any brand• why collaboration is the key to brand-building• how design determines a customer’s experience• how to test brand concepts quickly and cheaply• the importance of managing brands from the inside• 220-word brand glossaryFrom the back cover:Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding―a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

Explains what type is, demonstrates how to select it, and examines its use in printed communication.

Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John MaedaAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Tibor Perverse Optimist is the definitive and exuberant document of the late Tibor Kalman's work and ideas. This full-color, oversize title reveals Kalman's thoughts on magazines, advertising, sex, bookstores, food, and the design profession. Product designs, stills and storyboards from his film and video projects, and spreads from his book and magazine work are included. The impressive list of contributors includes Kurt Andersen, Paola Antonelli, David Byrne, Jay Chiat, Steven Heller, Isaac Mizrahi, Chee Pearlman, Rick Poynor, and Ingrid Sischy.

It is fascinating for very young children to associate a word with the pictorial representation. In The Little Golden Book of Words, each small picture represents a specific word. Full-page pictures in color are used to expand many of the ideas included in each group of words. The Little Golden Book of Words is intended to be used also by children who are just beginning to read. They will soon begin to associate the written symbols with the pictures. This book offers many opportunities for games in word recognition and spelling. If left to the spontaneous use of young children, it is likely to lead to a great variety of activities.

Endlessly digressive, boundlessly imaginative and unmatched in its absurd and timeless witLaurence Sterne's great masterpiece of bawdy humour and rich satire defies any attempt to categorize it, with a rich metafictional narrative that might classify it as the first 'postmodern' novel. Part novel, part digression, its gloriously disordered narrative interweaves the birth and life of the unfortunate 'hero' Tristram Shandy, the eccentric philosophy of his father Walter, the amours and military obsessions of Uncle Toby, and a host of other characters, including Dr Slop, Corporal Trim and the parson Yorick. A joyful celebration of the endless possibilities of the art of fiction, Tristram Shandy is also a wry demonstration of its limitations. The text and notes of this volume are based on the acclaimed Florida Edition, with a critical introduction by Melvyn New and Christopher Ricks's introductory essay from the first Penguin Classics edition.

Librarian's note: This an alternate cover for: 9781840226355James Joyce's astonishing masterpiece, Ulysses, tells of the diverse events which befall Leopold Bloom and Stephen Dedalus in Dublin on 16 June 1904, during which Bloom's voluptuous wife, Molly, commits adultery.Initially deemed obscene in England and the USA. this richly-allusive novel, revolutionary in its modernistic experimentalism, was hailed as a work of genius by W. B. Yeats, T. S. Eliot, and Ernest Hemingway.Scandalously frank, witty, erudite, mereurially eloquent, resourcefully comic and generously humane, Ulysses offers the reader a life-changing experience.

Cayce Pollard is an expensive, spookily intuitive market-research consultant. In London on a job, she is offered a secret assignment: to investigate some intriguing snippets of video that have been appearing on the Internet. An entire subculture of people is obsessed with these bits of footage, and anybody who can create that kind of brand loyalty would be a gold mine for Cayce's client. But when her borrowed apartment is burgled and her computer hacked, she realizes there's more to this project than she had expected.Still, Cayce is her father's daughter, and the danger makes her stubborn. Win Pollard, ex-security expert, probably ex-CIA, took a taxi in the direction of the World Trade Center on September 11 one year ago, and is presumed dead. Win taught Cayce a bit about the way agents work. She is still numb at his loss, and, as much for him as for any other reason, she refuses to give up this newly weird job, which will take her to Tokyo and on to Russia. With help and betrayal from equally unlikely quarters, Cayce will follow the trail of the mysterious film to its source, and in the process will learn something about her father's life and death.

In their youth, Florentino Ariza and Fermina Daza fall passionately in love. When Fermina eventually chooses to marry a wealthy, well-born doctor, Florentino is devastated, but he is a romantic. As he rises in his business career he whiles away the years in 622 affairs--yet he reserves his heart for Fermina. Her husband dies at last, and Florentino purposefully attends the funeral. Fifty years, nine months, and four days after he first declared his love for Fermina, he will do so again.

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them – and consumers buy into them.Table of ContentsPreface • Introduction • Definitions and Guidelines • Part What Branding is About 1. Brand Visibility 2. Brand Architecture 3. Why and When to Introduce Branding 4. The Brand as a Corporate Resource • Part Making Brands Work 5. Developing the Branding Programme 6. Control, Cost and Timing • Part Belief in Branding 7. About Courage 8. Risks 9. Brand Value

After years of sporadic work on other books and projects and following the almost complete loss of his virility, it's here: a new graphic novel by Chris Ware. Building Stories imagines the inhabitants of a three-story Chicago apartment building: a 30-something woman who has yet to find someone with whom to spend the rest of her life; a couple, possibly married, who wonder if they can bear each other's company another minute; and the building's landlady, an elderly woman who has lived alone for decades. Taking advantage of the absolute latest advances in wood pulp technology, Building Stories is a book with no deliberate beginning nor end, the scope, ambition, artistry and emotional prevarication beyond anything yet seen from this artist or in this medium, probably for good reason.

In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with “branding” and instead focus on the real work of marketing: positioning. In fact, McGhie believes there’s no marketing problem or opportunity that can’t be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer’s stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand.Drawing on his 30-year career working with some of world’s best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.

From the New York Times bestselling author of Bad Feminist: a searingly honest memoir of food, weight, self-image, and learning how to feed your hunger while taking care of yourself.“I ate and ate and ate in the hopes that if I made myself big, my body would be safe. I buried the girl I was because she ran into all kinds of trouble. I tried to erase every memory of her, but she is still there, somewhere. . . . I was trapped in my body, one that I barely recognized or understood, but at least I was safe.”In her phenomenally popular essays and long-running Tumblr blog, Roxane Gay has written with intimacy and sensitivity about food and body, using her own emotional and psychological struggles as a means of exploring our shared anxieties over pleasure, consumption, appearance, and health. As a woman who describes her own body as “wildly undisciplined,” Roxane understands the tension between desire and denial, between self-comfort and self-care. In Hunger, she explores her past—including the devastating act of violence that acted as a turning point in her young life—and brings readers along on her journey to understand and ultimately save herself.With the bracing candor, vulnerability, and power that have made her one of the most admired writers of her generation, Roxane explores what it means to learn to take care of yourself: how to feed your hungers for delicious and satisfying food, a smaller and safer body, and a body that can love and be loved—in a time when the bigger you are, the smaller your world becomes.