Chris Hutchins Recommended Books

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing , Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

In 2000, Daniel Suelo left his life savings—all thirty dollars of it—in a phone booth. He has lived without money—and with a newfound sense of freedom and security—ever since. The Man Who Quit Money is an account of how one man learned to live, sanely and happily, without earning, receiving, or spending a single cent. Suelo doesn't pay taxes, or accept food stamps or welfare. He lives in caves in the Utah canyonlands, forages wild foods and gourmet discards. He no longer even carries an I.D. Yet he manages to amply fulfill not only the basic human needs—for shelter, food, and warmth—but, to an enviable degree, the universal desires for companionship, purpose, and spiritual engagement. By retracing the surprising path and guiding philosophy that led Suelo from an idealistic childhood through youthful disillusionment to his radical reinvention of "the good life," Sundeen raises provocative and riveting questions about the decisions we all make—by default or by design—about how we live. The Man Who Quit Money inspires us to imagine how we might live better.

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness ), you’ll be asking yourself one simple question every time you reach for your Am I getting the biggest happiness bang for my buck?

Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people. Money--investing, personal finance, and business decisions--is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don't make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life's most important topics.

A Common-Sense Guide to Living Rich….Instead of Dying Rich Imagine if by the time you died, you did everything you were told to. You worked hard, saved your money, and looked forward to financial freedom when you retired. The only thing you wasted along the way was…your life. Die with Zero presents a startling new and provocative philosophy as well as practical guide on how to get the most out of your money—and out of your life. It’s intended for those who place lifelong memorable experiences far ahead of simply making and accumulating money for one’s so-called Golden Years. In short, Bill Perkins wants to rescue you from over-saving and under-living. Regardless of your age, Die with Zero will teach you Perkins’ plan for optimizing your life, stage by stage, so you’re fully engaged and enjoying what you’ve worked and saved for. You’ll discover how to maximize your lifetime memorable moments with “experience bucketing,” how to convert your earnings into priceless memories by following your “net worth curve,” and find out how to navigate whether to invest in, or delay, a meaningful adventure based on your “spend curve” and “personal interest rate.” Using his own life experiences as well as the inspiring stories and cautionary tales of others—and drawing on eye-opening insights about time, money, and happiness from psychological science and behavioral finance —Perkins makes a timely, convincing, and contrarian case for living large.

The roadmap for finding purpose, meaning, and success as we age, from bestselling author, Harvard professor, and the Atlantic's happiness columnist Arthur Brooks. Many of us assume that the more successful we are, the less susceptible we become to the sense of professional and social irrelevance that often accompanies aging. But the truth is, the greater our achievements and our attachment to them, the more we notice our decline, and the more painful it is when it occurs.What can we do, starting now, to make our older years a time of happiness, purpose, and yes, success?At the height of his career at the age of 50, Arthur Brooks embarked on a seven-year journey to discover how to transform his future from one of disappointment over waning abilities into an opportunity for progress. From Strength to Strength is the result, a practical roadmap for the rest of your life.Drawing on social science, philosophy, biography, theology, and eastern wisdom, as well as dozens of interviews with everyday men and women, Brooks shows us that true life success is well within our reach. By refocusing on certain priorities and habits that anyone can learn, such as deep wisdom, detachment from empty rewards, connection and service to others, and spiritual progress, we can set ourselves up for increased happiness.Read this book and you, too, can go from strength to strength.

A groundbreaking guide to rejecting the default path and designing your dream life—a life centered around The 5 Types of Wealth. Launch your journey to fulfillment with this transformative system from inspirational writer, speaker, and entrepreneur Sahil Bloom.Harsh You’ve been lied to. Throughout your life, you’ve been slowly indoctrinated to believe that money is the only type of wealth. The Your wealthy life may involve money, but in the end, it will be defined by everything else.In The 5 Types of Wealth, Sahil Bloom offers a transformative guide for redesigning your life around five types of wealth—Time Wealth, Social Wealth, Mental Wealth, Physical Wealth, and Financial Wealth—that will lead to a durable satisfaction and happiness you can build and maintain across the seasons of your life. Whether you are a recent college graduate, mid-life warrior, or a retiree, this playbook will unlock new levels of freedom and fulfillment, • Control over how you spend your time• Depth of connection with those around you• Clarity of purpose, presence, and decision making• Improved health and vitality• Simple pathways to financial independence Bloom’s unique blend of storytelling, questions, and actionable insights enables readers to make immediate positive change and build the joyful, balanced lives they’d previously only dreamed of.

From the bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing the power of money to live a happier lifeCan money buy happiness? Yes. Can spending it make you happier? Absolutely. Yet, many of us struggle to unlock its full potential—either by spending on things that don't bring as much joy as they should or by avoiding investments that would truly enhance our mental well-being.In The Art of Spending Money, award-winning author Morgan Housel offers a refreshingly practical approach to managing wealth while finding deeper meaning and contentment. Instead of cookie-cutter financial advice, Housel provides you with psychological tools to navigate your personal relationship between money and optimizing for happiness. Discover why people often mistake envy for admiration, how to align your expectations with your income, and ways to invest in future happiness while avoiding regret. Learn about the dangers of social debt and embrace the radical idea that the fastest way to build wealth is by going slow.The Art of Spending Money delves into the complexities that surround money—envy, social aspirations, identity, and insecurity—crucial aspects often missed in traditional financial books. Armed with new insights into money and wealth, you’ll learn to sidestep common spending traps, make smarter investing choices, and wield money to its fullest potential to enhance your enjoyment of life.