Charlie Munger Recommended Books

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

If science has the equivalent of a Bloomsbury group, it is the five men born at the turn of the twentieth century in Theodore von Kármán, Leo Szilard, Eugene Wigner, John von Neumann, and Edward Teller. From Hungary to Germany to the United States, they remained friends and continued to work together and influence each other throughout their lives. As a result, their work was integral to some of the most important scientific and political developments of the twentieth century.They were an extraordinary group of Wigner won a Nobel Prize in theoretical physics; Szilard was the first to see that a chain reaction based on neutrons was possible, initiated the Manhattan Project, but left physics to try to restrict nuclear arms; von Neumann could solve difficult problems in his head and developed the modern computer for more complex problems; von Kármán became the first director of NASA's Jet Propulsion Laboratory, providing the scientific basis for the U.S. Air Force; and Teller was the father of the hydrogen bomb, whose name is now synonymous with the controversial "Star Wars" initiative of the 1980s. Each was fiercely opinionated, politically active, and fought against all forms of totalitarianism.István Hargittai, as a young Hungarian physical chemist, was able to get to know some of these great men in their later years, and the depth of information and human interest in The Martians of Science is the result of his personal relationships with the subjects, their families, and their contemporaries.

From the bestselling author of The Predators’ Ball comes the story of the most flamboyant businessman and dealmaker of his generation, Steve Ross.When Steven Spielberg first heard Steve Ross tell his life story, it was such a dramatic rags-to-riches narrative that he thought it was a movie. In a career that started in Brooklyn and spanned Wall Street, Hollywood, and the Mafia, Steve Ross took his father-in-law’s funeral business and a parking lot company and grew them into the largest media and entertainment company in the world, Time Warner.In the upper strata of American business that Ross reached before his death, he was an anomaly. Outrageous, glamorous, charismatic, he presided over an enterprise that was more medieval fiefdom than corporate bureaucracy. He negotiated his enormous and complicated deals, from movies and records to cable and publishing, with shrewdness and brilliance. He rewarded his favorite aides and sidekicks extravagantly; he courted Hollywood stars like Barbra Streisand and Steven Spielberg with luxurious gifts; he charmed and out-smarted his rivals. Ross used whatever—or whomever—it took to romance someone into making a deal. He saved himself and let his best friend, Jay Emmett, take the fall in the government’s Westchester Premier Theatre investigation. White Atari was hemorrhaging money in the early ‘80s, Ross announced a stock buy-in to boost the price, and then sold off his own stock for a gross of more than $20 million before announcing the company’s failure.The principles upon which Ross built his domain would not be taught in any business school, and many of his peers were convinced that Ross’s ways would lead to his, and his company’s, undoing. But it was those very attributes—combined with mathematical wizardry and vision (or what one friend called “the ability to see around corners”)—that enabled Ross to best most adversaries, outnegotiate every dealmaker, confound his critics, and ultimately create the Time Warner empire.

An exciting account of the origins of the modern world. Who formed the first literate society? Who invented our modern ideas of democracy and free market capitalism? The Scots. As historian and author Arthur Herman reveals, in the eighteenth and nineteenth centuries Scotland made crucial contributions to science, philosophy, literature, education, medicine, commerce, and politics—contributions that have formed and nurtured the modern West ever since. Herman has charted a fascinating journey across the centuries of Scottish history. Here is the untold story of how John Knox and the Church of Scotland laid the foundation for our modern idea of democracy; how the Scottish Enlightenment helped to inspire both the American Revolution and the U.S. Constitution; and how thousands of Scottish immigrants left their homes to create the American frontier, the Australian outback, and the British Empire in India and Hong Kong. How the Scots Invented the Modern World reveals how Scottish genius for creating the basic ideas and institutions of modern life stamped the lives of a series of remarkable historical figures, from James Watt and Adam Smith to Andrew Carnegie and Arthur Conan Doyle, and how Scottish heroes continue to inspire our contemporary culture, from William "Braveheart" Wallace to James Bond. And no one who takes this incredible historical trek will ever view the Scots—or the modern West—in the same way again.

Richard Dawkins’s classic remains the definitive argument for our modern understanding of evolution.The Blind Watchmaker is the seminal text for understanding evolution today. In the eighteenth century, theologian William Paley developed a famous metaphor for creationism: that of the skilled watchmaker. In The Blind Watchmaker, Richard Dawkins crafts an elegant riposte to show that the complex process of Darwinian natural selection is unconscious and automatic. If natural selection can be said to play the role of a watchmaker in nature, it is a blind one—working without foresight or purpose.In an eloquent, uniquely persuasive account of the theory of natural selection, Dawkins illustrates how simple organisms slowly change over time to create a world of enormous complexity, diversity, and beauty.

FIASCO is the shocking story of one man's education in the jungles of Wall Street. As a young derivatives salesman at Morgan Stanley, Frank Partnoy learned to buy and sell billions of dollars worth of securities that were so complex many traders themselves didn't understand them. In his behind-the-scenes look at the trading floor and the offices of one of the world's top investment firms, Partnoy recounts the macho attitudes and fiercely competitive ploys of his office mates. And he takes us to the annual drunken skeet-shooting competition, FIASCO, where he and his colleagues sharpen the killer instincts they are encouraged to use against their competitiors, their clients, and each other. FIASCO is the first book to take on the derivatves trading industry, the most highly charged and risky sector of the stock market. More importantly, it is a blistering indictment of the largely unregulated market in derivatives and serves as a warning to unwary investors about real fiascos, which have cost billions of dollars.

The best-selling investing "bible" offers new information, new insights, and new perspectives The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor.Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing.A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: "If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. . . . Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me."Bogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds: not only Warren Buffett, but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others.This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future.Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation. Forget the fads and marketing hype, and focus on what works in the real world. Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade. Recognize that in the long run, business reality trumps market expectations. Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs. While index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner's game into a loser's game. The Little Book of Common Sense Investing is a solid guidebook to your financial future.

The Wealth and Poverty of Nations is David S. Landes's acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance. Rich with anecdotal evidence, piercing analysis, and a truly astonishing range of erudition, The Wealth and Poverty of Nations is a "picture of enormous sweep and brilliant insight" (Kenneth Arrow) as well as one of the most audaciously ambitious works of history in decades.For the paperback edition, Landes has written a new epilogue, in which he takes account of Asian financial crisises and the international tension between overconfidence and reality.

This masterful biography of a giant of American industry--the first full life of Andrew Carnegie in more than a generation--triumphantly reveals every aspect of the man's complex personality and fabulous career. So varied were Carnegie's activities in industry, politics, education, philanthropy, and pacifism that his life encompasses much of the general history of the United States and of Great Britain down to the outbreak of World War I. Professor Wall is particularly successful in capturing the excitement of America's dynamic period of business expansion in the generation after the Civil War.Carnegie the man remains at the center of the book--impulsive, haughty, idealistic, warm, loyal, and shrewd--and the drama of his life from telegraph boy to millionaire philanthropist is emphasized. His Scottish background is thoroughly investigated: Professor Wall is concerned throughout with Carnegie's attempts to reconcile his spectacular business success and position in the American plutocracy with the egalitarian and Radical Chartist ideas of his family and youth.Carnegie's letterbooks and early business files, in the possession of the United States Steel Corporation and until now inaccessible to historians, were made available to the author. This vital and valuable collection of records is unsurpassed in its revelation of how Carnegie's own corporations operated, and also as an actual example of the development of a great American industry. Dr. Wall also consulted the huge collection of Carnegie material in the Library of Congress and the papers of Carnegie's business secretary, Robert Franks. Carnegie's daughter, Mrs. Roswell Miller, was kind enough to allow Professor Wall to read the private correspondence between Andrew Carnegie and his wife Louise, also not previously available to scholars.The epic, highly-charged relationship between Carnegie and Henry Clay Frick emerges brilliantly, and the story of Carnegie's ventures in oil, railroad building, telegraphy, and iron and steel is clearly and fully presented. The book gives place also to a myriad of fascinating figures in America and Europe, including William Gladstone, Matthew Arnold, and Herbert Spencer in England, and J. P. Morgan, George Pullman, Mark Twain, William Jennings Bryan, Booker T. Washington, and Presidents Lincoln, McKinley, Theodore Roosevelt, and Wilson in America. It has much to say also about the impact of the Civil War on American industrialism, industrial statesmen and robber barons, and the influence of Social Darwinism on the business community.This rounded, honest biography, while compassionate, does not hesitate to call Carnegie to task for some of his financial dealings, his often arbitrary personal relationships and his occasional hypocrisy, or to show him at his worst--when dealing with the tragic Homestead strike of 1892. But the reader takes from the book a full understanding of why to so many Americans Carnegie's death meant the end of an era in American history.

Let's face it. In this chaotic world of teams, matrix management, and horizontal organizations, it's tougher than ever to get things done. How do you lead when you're not the one in charge? How can you be effective when joint action is needed? You need an edge in order to reach solutions and effectively work with others.

In this candid and witty autobiography, Nobel laureate Herbert A. Simon looks at his distinguished and varied career, continually asking himself whether (and how) what he learned as a scientist helps to explain other aspects of his life. A brilliant polymath in an age of increasing specialization, Simon is one of those rare scholars whose work defines fields of inquiry. Crossing disciplinary lines in half a dozen fields, Simon's story encompasses an explosion in the information sciences, the transformation of psychology by the information-processing paradigm, and the use of computer simulation for modeling the behavior of highly complex systems. Simon's theory of bounded rationality led to a Nobel Prize in economics, and his work on building machines that think—based on the notion that human intelligence is the rule-governed manipulation of symbols—laid conceptual foundations for the new cognitive science. Subsequently, contrasting metaphors of the maze (Simon's view) and of the mind (neural nets) have dominated the artificial intelligence debate. There is also a warm account of his successful marriage and of an unconsummated love affair, letters to his children, columns, a short story, and political and personal intrigue in academe.

This is the story of Les Schwab and his company. He tells how he started in the tire business and shares with the reader his ideas on building a successful business through building successful employees. Les is a businessman not a writer, but like in business, he gets his points across. He is the undisputed king of the tire business in the Pacific Northwest. His is the largest independent tire business in the world and he makes it look easy. If you are in business or want to be in business you must read this book.

Over the past two decades, no field of scientific inquiry has had a more striking impact across a wide array of disciplines–from biology to physics, computing to meteorology–than that known as chaos and complexity, the study of complex systems. Now astrophysicist John Gribbin draws on his expertise to explore, in prose that communicates not only the wonder but the substance of cutting-edge science, the principles behind chaos and complexity. He reveals the remarkable ways these two revolutionary theories have been applied over the last twenty years to explain all sorts of phenomena–from weather patterns to mass extinctions.Grounding these paradigm-shifting ideas in their historical context, Gribbin also traces their development from Newton to Darwin to Lorenz, Prigogine, and Lovelock, demonstrating how–far from overturning all that has gone before–chaos and complexity are the triumphant extensions of simple scientific laws. Ultimately, Gribbin illustrates how chaos and complexity permeate the universe on every scale, governing the evolution of life and galaxies alike.

The Autobiography of Benjamin Franklin

Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the reader deep inside the workings of a major company in Only the Paranoid Survive .Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive , Grove reveals his strategy for measuring the nightmare moment every leader dreads--when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside--in a new way.Grove calls such a moment a Strategic Inflection Point, which can be set off by almost mega-competition, a change in regulations, or a seemingly modest change in technology. When a Strategic Inflection Point hits, the ordinary rules of business go out the window. Yet, managed right, a Strategic Inflection Point can be an opportunity to win in the marketplace and emerge stronger than ever.Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the Internet. The work of a lifetime, Only the Paranoid Survive is a classic of managerial and leadership skills.

Examines the concepts of information, meaning, and purpose, describes the function of information at various levels of organization, and discusses the theories of Edward Fredkin, Edward O. Wilson, and Kenneth Blouding

Benjamin Franklin is the Founding Father who winks at us. An ambitious urban entrepreneur who rose up the social ladder, from leather-aproned shopkeeper to dining with kings, he seems made of flesh rather than of marble. In bestselling author Walter Isaacson's vivid and witty full-scale biography, we discover why Franklin seems to turn to us from history's stage with eyes that twinkle from behind his new-fangled spectacles. By bringing Franklin to life, Isaacson shows how he helped to define both his own time and ours.He was, during his 84-year life, America's best scientist, inventor, diplomat, writer, and business strategist, and he was also one of its most practical—though not most profound—political thinkers. He proved by flying a kite that lightning was electricity, and he invented a rod to tame it. He sought practical ways to make stoves less smoky and commonwealths less corrupt. He organized neighborhood constabularies and international alliances, local lending libraries and national legislatures. He combined two types of lenses to create bifocals and two concepts of representation to foster the nation's federal compromise. He was the only man who shaped all the founding documents of America: the Albany Plan of Union, the Declaration of Independence, the treaty of alliance with France, the peace treaty with England, and the Constitution. And he helped invent America's unique style of homespun humor, democratic values, and philosophical pragmatism.But the most interesting thing that Franklin invented, and continually reinvented, was himself. America's first great publicist, he was, in his life and in his writings, consciously trying to create a new American archetype. In the process, he carefully crafted his own persona, portrayed it in public, and polished it for posterity.Through it all, he trusted the hearts and minds of his fellow "leather-aprons" more than he did those of any inbred elite. He saw middle-class values as a source of social strength, not as something to be derided. His guiding principle was a "dislike of everything that tended to debase the spirit of the common people." Few of his fellow founders felt this comfort with democracy so fully, and none so intuitively.In this colorful and intimate narrative, Isaacson provides the full sweep of Franklin's amazing life, from his days as a runaway printer to his triumphs as a statesman, scientist, and Founding Father. He chronicles Franklin's tumultuous relationship with his illegitimate son and grandson, his practical marriage, and his flirtations with the ladies of Paris. He also shows how Franklin helped to create the American character and why he has a particular resonance in the twenty-first century.

How did Einstein's mind work? What made him a genius? Isaacson's biography shows how his scientific imagination sprang from the rebellious nature of his personality. His fascinating story is a testament to the connection between creativity and freedom.Based on the newly released personal letters of Albert Einstein, Walter Isaacson explores how an imaginative, impertinent patent clerk -- a struggling father in a difficult marriage who couldn't get a teaching job or a doctorate -- became the mind reader of the creator of the cosmos, the locksmith of the mysteries of the atom and the universe. His success came from questioning conventional wisdom and marveling at mysteries that struck others as mundane. This led him to embrace a morality and politics based on respect for free minds, free spirits, and free individuals.These traits are just as vital for this new century of globalization, in which our success will depend on our creativity, as they were for the beginning of the last century, when Einstein helped usher in the modern age.

John D. Rockefeller, Sr.--history's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity and literary grace . . . as detailed, balanced, and psychologically insightful a portrait of the tycoon as we may ever have" (Kirkus Reviews). Titan is the first full-length biography based on unrestricted access to Rockefeller's exceptionally rich trove of papers. A landmark publication full of startling revelations, the book will indelibly alter our image of this most enigmatic capitalist. Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world's richest man by creating America's most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America. Rockefeller was likely the most controversial businessman in our nation's history. Critics charged that his empire was built on unscrupulous tactics: grand-scale collusion with the railroads, predatory pricing, industrial espionage, and wholesale bribery of political officials. The titan spent more than thirty years dodging investigations until Teddy Roosevelt and his trustbusters embarked on a marathon crusade to bring Standard Oil to bay. While providing abundant new evidence of Rockefeller's misdeeds, Chernow discards the stereotype of the cold-blooded monster to sketch an unforgettably human portrait of a quirky, eccentric original. A devout Baptist and temperance advocate, Rockefeller gave money more generously--his chosen philanthropies included the Rockefeller Foundation, the University of Chicago, and what is today Rockefeller University--than anyone before him. Titan presents a finely nuanced portrait of a fascinating, complex man, synthesizing his public and private lives and disclosing numerous family scandals, tragedies, and misfortunes that have never before come to light. John D. Rockefeller's story captures a pivotal moment in American history, documenting the dramatic post-Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation. With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. Pierpont Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller's life into a vivid tapestry of American society in the late nineteenth and early twentieth centuries. It is Ron Chernow's signal triumph that he narrates this monumental saga with all the sweep, drama, and insight that this giant subject deserves.From the Hardcover edition.

Negotiation is a way of life for the majority of us. Whether we're at work, at home or simply going out, we want to participate in the decisions that affect us. Nowadays, hardly anyone gets through the day without a single negotiation, yet, few of us are armed with the effective, powerful negotiating skills that prevent stubborn haggling and ensure mutual problem-solving. Fisher and Ury cut through the jargon to present a few easily remembered principles that will guide you to success, no matter what the other side does or whatever dirty tricks they resort to.

In this fascinating exposé, two investigative reporters trace the hugely successful career of Microsoft founder Bill Gates. Part entrepreneur, part enfant terrible, Gates has become the most powerful -- and feared -- player in the computer industry, and arguably the richest man in America. In Hard Drive, investigative reporters Wallace and Erickson follow Gates from his days as an unkempt thirteen-year-old computer hacker to his present-day status as a ruthless billionaire CEO. More than simply a "revenge of the nerds" story though, this is a balanced analysis of a business triumph, and a stunningly driven personality. The authors have spoken to everyone who knows anything about Bill Gates and Microsoft -- from childhood friends to employees and business rivals who reveal the heights, and limits, of his wizardry. From Gates's singular accomplishments to his equally extraordinary brattiness, arrogance, and hostility (the atmosphere is so intense at Microsoft that stressed-out programmers have been known to ease the tension of their eighty-hour workweeks by exploding homemade bombs), this is a uniquely revealing glimpse of the person who has emerged as the undisputed king of a notoriously brutal industry.

何がヒトを人間たらしめるのか？ ダイアモンド博士の名著、完全版！宇宙からきた生物学者は、ヒトを「第三のチンパンジー」に分類するだろう。なぜなら、ヒトとチンパンジーの遺伝的距離は驚くほど小さく、非常に近い関係にある鳥同士よりもずっと近い関係性だからだ。だが、わずか数万年の間に、ヒトは人間へと進化した。何が人間とチンパンジーとを分けたのか？ ダイアモンド博士の原点とも言える名著に、原書ペーパーバック版のために書き下ろされた補遺２点も収録した完全版。王立協会科学図書賞受賞作。

The million copy international bestseller, critically acclaimed and translated into over 25 languages. As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units of information, and in which organisms can be seen as vehicles for their replication. This imaginative, powerful, and stylistically brilliant work not only brought the insights of Neo-Darwinism to a wide audience, but galvanized the biology community, generating much debate and stimulating whole new areas of research. Forty years later, its insights remain as relevant today as on the day it was published. This 40th anniversary edition includes a new epilogue from the author discussing the continuing relevance of these ideas in evolutionary biology today, as well as the original prefaces and foreword, and extracts from early reviews. Oxford Landmark Science books are 'must-read' classics of modern science writing which have crystallized big ideas, and shaped the way we think.

Now with a new introduction describing the fallout of America’s consumer credit boom, 1994’s wildly acclaimed bestseller A Piece of the Action tells the story of how millions of middle class Americans went from being savers to borrowers and investors through the invention of credit cards, mutual funds, and IRAs—resulting in profound societal change.“America began to change on a mid-September day in 1958, when the Bank of America dropped its first 60,000 credit cards on the unassuming city of Fresno, California.” So begins Joe Nocera’s riveting account of one of the most astonishing revolutions in modern American life—what Nocera labels “the money revolution.” In the decades since, the middle class has gained access to credit cards, to mutual funds, to retirement accounts—and to hundreds of other financial vehicles that have allowed everyone to get “a piece of the action.” In this lively, engaging book, some of the great financial characters of modern times—from Charles Merrill to Charles Schwab to Peter Lynch—strut across the stage as the course of this great financial shift is charted.In an all-new introduction, Nocera takes a look back at the consequences of the money revolution. Were members of the middle class as prepared as the innovators claimed to take control of their financial lives? Or did events like the dot-com and the housing bubbles suggest something that far too many of us lacked the wherewithal to make sound investment decisions?

“Ridley leaps from chromosome to chromosome in a handy summation of our ever increasing understanding of the roles that genes play in disease, behavior, sexual differences, and even intelligence. . . . . He addresses not only the ethical quandaries faced by contemporary scientists but the reductionist danger in equating inheritability with inevitability.” — The New Yorker The genome's been mapped. But what does it mean? Matt Ridley’s Genome is the book that explains it what it is, how it works, and what it portends for the future Arguably the most significant scientific discovery of the new century, the mapping of the twenty-three pairs of chromosomes that make up the human genome raises almost as many questions as it answers. Questions that will profoundly impact the way we think about disease, about longevity, and about free will. Questions that will affect the rest of your life. Genome offers extraordinary insight into the ramifications of this incredible breakthrough. By picking one newly discovered gene from each pair of chromosomes and telling its story, Matt Ridley recounts the history of our species and its ancestors from the dawn of life to the brink of future medicine. From Huntington's disease to cancer, from the applications of gene therapy to the horrors of eugenics, Ridley probes the scientific, philosophical, and moral issues arising as a result of the mapping of the genome. It will help you understand what this scientific milestone means for you, for your children, and for humankind.

Winner of the Pulitzer Prize • New York Times Bestseller • Over Two Million Copies Sold“One of the most significant projects embarked upon by any intellectual of our generation” (Gregg Easterbrook, New York Times), Guns, Germs, and Steel presents a groundbreaking, unified narrative of human history.Why did Eurasians conquer, displace, or decimate Native Americans, Australians, and Africans, instead of the reverse? In this “artful, informative, and delightful” (William H. McNeill, New York Review of Books) book, a classic of our time, evolutionary biologist Jared Diamond dismantles racist theories of human history by revealing the environmental factors actually responsible for its broadest patterns.The story begins 13,000 years ago, when Stone Age hunter-gatherers constituted the entire human population. Around that time, the developmental paths of human societies on different continents began to diverge greatly. Early domestication of wild plants and animals in the Fertile Crescent, China, Mesoamerica, the Andes, and other areas gave peoples of those regions a head start at a new way of life. But the localized origins of farming and herding proved to be only part of the explanation for their differing fates. The unequal rates at which food production spread from those initial centers were influenced by other features of climate and geography, including the disparate sizes, locations, and even shapes of the continents. Only societies that moved away from the hunter-gatherer stage went on to develop writing, technology, government, and organized religions as well as deadly germs and potent weapons of war. It was those societies, adventuring on sea and land, that invaded others, decimating native inhabitants through slaughter and the spread of disease.A major landmark in our understanding of human societies, Guns, Germs, and Steel chronicles the way in which the modern world, and its inequalities, came to be.

Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

"A brilliant, witty, and altogether satisfying book." — New York Times Book Review The classic work on the development of human language by the world’s leading expert on language and the mind In The Language Instinct , the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

“The most interesting book ever written about Google” ( The Washington Post ) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business.Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups.In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review ) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal ).

Bestselling author and acclaimed physicist Lawrence Krauss offers a paradigm-shifting view of how everything that exists came to be in the first place.“Where did the universe come from? What was there before it? What will the future bring? And finally, why is there something rather than nothing?”One of the few prominent scientists today to have crossed the chasm between science and popular culture, Krauss describes the staggeringly beautiful experimental observations and mind-bending new theories that demonstrate not only can something arise from nothing, something will always arise from nothing. With a new preface about the significance of the discovery of the Higgs particle, A Universe from Nothing uses Krauss’s characteristic wry humor and wonderfully clear explanations to take us back to the beginning of the beginning, presenting the most recent evidence for how our universe evolved—and the implications for how it’s going to end.Provocative, challenging, and delightfully readable, this is a game-changing look at the most basic underpinning of existence and a powerful antidote to outmoded philosophical, religious, and scientific thinking.

”It is impossible to produce superior performance unless you do something different.” — John TempletonWhat makes a successful CEO? Most people call to mind a familiar definition: a seasoned manager with deep industry expertise. Others might point to the qualities of today’s so-called celebrity CEOs—charisma, virtuoso communication skills, and a confident management style. But what really matters when you run an organization? What is the hallmark of exceptional CEO performance? Quite simply, it is the returns for the shareholders of that company over the long term.In this refreshing, counterintuitive book, author Will Thorndike brings to bear the analytical wisdom of a successful career in investing, closely evaluating the performance of companies and their leaders. You will meet eight individualistic CEOs whose firms’ average returns outperformed the S&P 500 by a factor of twenty—in other words, an investment of $10,000 with each of these CEOs, on average, would have been worth over $1.5 million twenty-five years later. You may not know all their names, but you will recognize their companies: General Cinema, Ralston Purina, The Washington Post Company, Berkshire Hathaway, General Dynamics, Capital Cities Broadcasting, TCI, and Teledyne. In The Outsiders, you’ll learn the traits and methods—striking for their consistency and relentless rationality—that helped these unique leaders achieve such exceptional performance.Humble, unassuming, and often frugal, these "outsiders” shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company’s long-term value.Drawing on years of research and experience, Thorndike tells eye-opening stories, extracting lessons and revealing a compelling alternative model for anyone interested in leading a company or investing in one—and reaping extraordinary returns.

Carl Van Doren received the 1938 Pulitzer Prize in Biography for this work. It contains the most extensive collection of Benjamin Franklin's autobiographical writings, much of which was long out-of-print. Also included are some fifty letters written by Franklin that was never published before.