Bill Rasmussen Recommended Books

“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits “This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week “A fast, entertaining read that should be required reading for anyone who deals with people. Highly recommended.” —Ken Blanchard, coauthor of The One Minute Manager “I can’t believe it! Here’s a book that is packed with wisdom that will help anyone improve their life and yet it is easy and fun to read! Amazing!” —Og Mandino, author of The Greatest Salesman in the World Roger Dawson changed the way business thinks about negotiating.Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles. Discover all of Roger’s best tactics, including:20 surefire negotiating gambitsListening to hidden meanings in conversationWhat “powers” you have, such as situational, expertise, information, or charismaticHow to handle the different personalities you’ll encounter in negotiating

We all want to get to yes, but what happens when the other person keeps saying no? How can you negotiate successfully with a stubborn boss, an irate customer, or a deceitful coworker?In Getting Past No, William Ury of Harvard Law School’s Program on Negotiation offers a proven breakthrough strategy for turning adversaries into negotiating partners. You’ll learn how to:• Stay in control under pressure• Defuse anger and hostility• Find out what the other side really wants• Counter dirty tricks• Use power to bring the other side back to the table• Reach agreements that satisfies both sides' needsGetting Past No is the state-of-the-art book on negotiation for the twenty-first century. It will help you deal with tough times, tough people, and tough negotiations. You don’t have to get mad or get even. Instead, you can get what you want!

Negotiation is a way of life for the majority of us. Whether we're at work, at home or simply going out, we want to participate in the decisions that affect us. Nowadays, hardly anyone gets through the day without a single negotiation, yet, few of us are armed with the effective, powerful negotiating skills that prevent stubborn haggling and ensure mutual problem-solving. Fisher and Ury cut through the jargon to present a few easily remembered principles that will guide you to success, no matter what the other side does or whatever dirty tricks they resort to.

"In a grand gesture of reclamation and remembrance, Mr. Halberstam has brought the war back home."--- The New York TimesDavid Halberstam's magisterial and thrilling The Best and the Brightest was the defining book about the Vietnam conflict. More than three decades later, Halberstam used his unrivaled research and formidable journalistic skills to shed light on another pivotal moment in our the Korean War. Halberstam considered The Coldest Winter his most accomplished work, the culmination of forty-five years of writing about America's postwar foreign policy.Halberstam gives us a masterful narrative of the political decisions and miscalculations on both sides. He charts the disastrous path that led to the massive entry of Chinese forces near the Yalu River and that caught Douglas MacArthur and his soldiers by surprise. He provides astonishingly vivid and nuanced portraits of all the major figures--Eisenhower, Truman, Acheson, Kim, and Mao, and Generals MacArthur, Almond, and Ridgway. At the same time, Halberstam provides us with his trademark highly evocative narrative journalism, chronicling the crucial battles with reportage of the highest order. As ever, Halberstam was concerned with the extraordinary courage and resolve of people asked to bear an extraordinary burden.The Coldest Winter is contemporary history in its most literary and luminescent form, providing crucial perspective on every war America has been involved in since. It is a book that Halberstam first decided to write more than thirty years ago and that took him nearly ten years to complete. It stands as a lasting testament to one of the greatest journalists and historians of our time, and to the fighting men whose heroism it chronicles.

In the days before the attack on Pearl Harbor, America was largely focused on the war in Europe, but when planes dropped out of a clear blue sky and bombed the American naval base and aerial targets in Hawaii, everything changed in an instant. December 1941 takes you into the moment-by-moment ordeal of a nation waking to war. In December 1941 , bestselling author Craig Shirley celebrates the American spirit while reconstructing the events that called it to shine with rare and piercing light. Shirley puts readers on the ground and the thick of the action. Relying on daily news reports from around the country and recently declassified government papers, Shirley sheds light on the crucial diplomatic exchanges leading up to the attack, the policies on the internment of Japanese people living in the U.S. after the assault, and the near-total overhaul of the U.S. economy to prepare for war. Shirley paints a compelling portrait of pre-war American culture--from the fashion and the celebrities to common pastimes. His portrait of America at war is just as vivid, Featuring colorful personalities including Franklin Roosevelt, Winston Churchill, U.S. Secretary of State Cordell Hull, and General Douglas MacArthur, December 1941 highlights a period of profound change in American government, foreign and domestic policy, law, economics, and business, chronicling the developments day by day through that singular and momentous month. December 1941 features surprising revelations, amusing anecdotes, and heart-wrenching stories, and also explores the unique religious and spiritual dimension of a culture under assault on the eve of Christmas. Before the attack on Pearl Harbor, the closest thing to war for the Americans was uncoordinated, mediocre war games in South Carolina. Less than thirty days later, by the end of December 1941, the nation was involved in a battle for the preservation of its very way of life--a battle that would forever change the nation and the world.

Sports Junkies Rejoice is the fast-paced account of an incredible 14 month journey that led to the September 7, 1979 launch of ESPN.Bill Rasmussen introduces you to all the players that made it possible and shares with you the frustrations, tensions, emotions and excitement from concept to launch!When ESPN debuted on September 7th at 7:00 PM, there were no 24 hour networks. The "Big Three" ABC, CBS, NBC did not broadcast from 1:00 - 7:00 AM. HBO was live only five hours nightly. CNN and FNC hadn't yet begun to blanket us with news 24/7. As for MTV, The Weather Channel, The Discovery Channel, The History Channel and many others - they all came later. Over 90% of all cable systems in America had only 12 channels available and with over 50 new channels proposed ESPN led the way and became America's first 24 / 7 cable network.In 1979, Sports Illustrated opined, "ESPN may become the biggest thing in TV Sports since Monday Night Football and nighttime World Series Games." How prophetic!