Viral Marketing

About this book

magineyou’re the head of marketing at a theme park, and you’re charged withannouncing a major new attraction. What would you do?Well, the old rules of marketing suggest that you pull out your wallet. You’d probably spendmillions to buy your way into people’s minds, interrupting them with TV spots, billboardsby the side of the highway, and other “creative” Madison Avenue advertising techniques.You’d also hire a big PR agency, who would beg the media to write about your attraction.The traditional PR approach requires a self-congratulatory press release replete with companymuckety-mucks claiming that the new attraction will bring about world peace by bringingfamilies closer together.