
The Ultra Rich examines the lives of thirty American multi-millionaires and their extravagances. Eighteen of them are self-made entrepreneurs; many made a killing in merchandising, real estate or financial services. The sample includes potato baron Jack Simplot of Boise, Idaho; Penthouse publisher Bob Guccione; investment king Edward Bass; Dallas heiress Jane Hunt; and New York realtor Sam LeFrakIt. Vance Packard deplores the negative effect on the nation's economy of such massive individual fortunes and suggests possible solutions.