The Power of Nice: How to Conquer the Business World with Kindness

About this book

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.