The Persuasion Slide - A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind: Use Psychology and Behavior Research to Influence and Persuade

About this book

- Do potential customers reach your website, landing page, or app but fail to take action?- Do you struggle to combine both rational/logical and emotional/non-conscious elements into your marketing?- Does your ecommerce site have too many abandoned shopping carts?If you can answer "yes" to any of these questions, or if you are simply looking for a way to be more persuasive and convert better, you need The Persuasion Slide™.Psychologists have uncovered many secrets of influence and persuasion psychology, but trying to apply them in a practical way has often remained elusive for marketers. Neuromarketing expert Roger Dooley has created a simple framework, The Persuasion Slide, that lets marketers and advertisers address both the conscious and unconscious needs of their customers. This short, well-illustrated book, will give you a new way to look at websites, ads, landing pages, and other persuasive content. Dooley combines practical conversion optimization knowledge and years of experience in direct marketing with the research of experts in behavior science like Robert Cialdini, BJ Fogg, Dan Ariely, and many others.The framework you'll learn to use in this book also focuses on the overlooked effects of friction, both real and perceived. In almost every case, rooting out friction from your process will cost nothing, improve user experience (UX), and, most importantly, increase conversion rates.The Persuasion Slide model can be applied to any kind of sales, marketing or other persuasive process. While the focus of this book is primarily on digital conversion (illustrated with examples from landing pages and websites), an appendix includes example "real world" scenarios. The first of these is increasing compliance with medical instructions, and the second is the college recruitment process.About Roger Roger Dooley is the author of 100 Ways to Persuade and Convince Consumers with Neuromarketing , and writes the popular blog Neuromarketing as well as Brainy Marketing at Forbes.com. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He's been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter a then-nascent home computer market.Praise for Dooley's earlier book, "You can never be too enchanting, so read this book to learn even more ways to change people's hearts, minds, and actions. It's always good to have some science behind your tactics."-- Guy Kawasaki, author of Enchantment and former chief evangelist of Apple"Roger's writing is practical and very insightful. His book delivers on its smart ideas supported by science that can help you make more money. A great and profitable read!"-- Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain"Using the most modern neuroscience research out there, Roger Dooley's insightful new book, Brainfluence, will serve as a how-to guide for driving a successful business past its competition."-- Martin Lindstrom, author of Brandwashed"For years I've turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one-stop unfair advantage. This book is a must-read."-- Brian Clark, CEO, Copyblogger Media