Home>The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Name: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Rating: 4.11 (38 reviews)
ISBN: 9780749442835

4.11★★★★☆

(38 ratings)

About this book

A comprehensive and practical review of the new rules of brand management.

Published: 10/1/2004

ISBN: 9780749442835