The Irresistible Power of StorySpeak

About this book

Nicholas Boothman brings the ancient art of storytelling into robust 21st century application in “The Irresistible Power of StorySpeak.” His deceptively casual story-based approach to content is engaging, inspiring, and simple to use. StorySpeak teaches, with carefully chosen examples and definitions, how to choose, mold, and deliver content with audience-inspiring verve. Since the beginning of time, free-spirited individuals have relied on a gifted way with words to 1. connect with all types of different people 2. plant their ideas in the heads and hearts of these people so they act on them and 3. change the world around them for the better. This is how they did it–and how you can do it too. It’s a proven fact that using word pictures and stories to communicate our messages and ideas is the single most powerful way to connect with customers, investors, employees, family and friends – and stay connected. We are natural-born storytellers—it’s in our genes. By the age of five, we use stories to wangle, cajole and get what we want. But for many people, it ends there. We still tell stories, but without the structure to make much of a strategic impact on other people. The Irresistible Power of StorySpeak shows readers how to package their ideas and place them unshakably in the hearts and minds of other people. From a world-renowned expert on face-to-face communication, with over 3 million books in print in more than 30 languages, comes The Irresistible Power of StorySpeak, the trust-inducing ability to strategically change attitudes and behaviors, and forge emotional connections in as little as 30 seconds. Research shows StorySpeakers earn more, out-perform, do better in school and college, get hired and promoted faster and get better service in person and over the phone than fact-speakers. What is StorySpeak? When Warren Buffett, the second richest man in the US and holder of the unofficial title “America's Greatest StorySpeaker” was asked, “Do you enjoy your work?” He replied, "I tap-dance to work." That’s StorySpeak. Martin Luther King Jr's "I have a Dream" speech was delivered in StorySpeak, as was Steve Jobs' legendary Stanford commencement speech in 2005. Queen Elizabeth the first inspired her troops to victory in 1588 with her "I have the body of a woman, but the heart and stomach of a king" speech. StorySpeak brings brands to life, strengthens marketing impact and forms the foundation of all growth strategies. The names PayPal, Apple, Tesla and Windows are all StorySpeak. Mohammed Ali's "float like a butterfly, sting like a bee" is StorySpeak too. Almost every successful book, movie or song ever written relies on StorySpeak to connect with the emotions as does every riveting conversation, presentation and speech. In 1975, two screenwriters walked into a Hollywood producer’s office and said three words, "jaws in space," and the blockbuster movie Alien was born. Pure StorySpeak. Great communicators, since the beginning of time, have used StorySpeak to change attitudes and behaviors, rally and inspire loyalty, and fire up the imagination - in as little as 30 seconds. Facts establish theories - StorySpeak makes sense of them. Facts persuade - StorySpeak persuades and inspires action. The New York Times calls Nicholas Boothman 'Dale Carnegie for a rushed era'. The Economist Magazine calls him ‘truly inspirational,’ and Good Morning America says, ‘His book is my bible.’ More than 600 corporations, thousands of small businesses, and six of the world’s leading business schools know that the faster you can connect and articulate your business ideas face-to-face, and get them acted on, the faster you’ll pull ahead of the competition. That’s why they contacted Nicholas Boothman.