The Essential Crisis Communications Plan: A Crisis Management Process that Fits Your Culture

About this book

This really is a crisis management process that fits your culture. There is a lot of material on crisis communications, but this book is different. It’s an actual plan. This concise book gives you the complete content for the crisis communications plan you can customize to your own operating culture, taking into account all the unique ways your organization gathers and processes information, sets priorities and makes decisions.This approach is real-world tested and proven. It’s modeled on how veteran crisis communicators jump in to the most intense situations and mitigate crises every day. This book will give you everything you need to integrate crisis communications preparedness into your culture long before a disruption occurs.The Essential Crisis Communications Plan includes worksheets, models, samples and examples of what you need to establish your own system to prevent small crises from getting bigger, and to effectively manage the biggest crises you could face.Crisis communications veteran Tim O’Brien has condensed everything he’s honed over decades and hundreds of situations in crisis management, and he presents it to you in a compact handbook that will get you through some of your most trying times. It will help everything into place so that when a crisis hits, your organization will be ready in 60 minutes or less;Efficiently gather and analyze all the information you need to develop powerful key messages;Prep your senior management team for the worst of the worst;Think about how to adapt the book’s fundamental crisis communications principles to any and every communications platform, technology, tactic and media channel;Leverage non-crisis periods to get ahead of that next crisis;Easily integrate a crisis management mindset into your organization’s culture to ensure maximum crisis preparedness.The Essential Crisis Communications Plan is written in a simple, conversational style that gets to the heart of crisis management. Discover why a crisis communications plan doesn't have to be long and cumbersome while still guiding an organization through major disruption. You can have your customized, working crisis communications plan ready in days, along with the peace of mind that comes with having that plan in place.Order your copy now.