The Charisma Myth: How to Engage, Influence and Motivate People

About this book

Brought to you by Penguin.What if charisma could be taught?What you'll find here is practical unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab and every person you meet a chance to experiment.The Charisma Myth is a mix of fun stories, sound science and practical tools. Cabane takes a scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are and how to handle them.