
You've heard it said, "All publicity is good publicity."But I say unto "The best publicity is absolute hatred." These provocative lines appeared in Joshua Lisec's four-time award-winning irreverent guide to entrepreneurship, So Good They Call You a Fake. And now, we've come full circle. We are ready to up the ante and go where only the great ones have gone before.In this free bonus chapter and micro-sequel to So Good They Call You a Fake, Lisec offers up a practical, tactical case study on how to transmute extreme negative press into persuasion gold, gleaning counterintuitive yet instantly actionable insights from the success of Lisec's New York Times bestselling book The Secret History of Communist Revolutions (and How to Crush Them), co-authored with Jack Posobiec.