SELLING TO EXECUTIVES: A game changer in value selling.

About this book

+35%. This is the growth of figures reported by a software publisher after implementing the sales model presented in this book.At a time when digital transformation has become the roadmap for all companies, service providers are offering new technologies, new uses or new business models.In other words, we are selling services and solutions that clients have never bought before.This implies that they change their approach, logic or paradigm. And such decisions are made by Executives only. In this context, the ability to engage with the "deal Executive" at a very early stage in the sales cycle is the first key to sales performance.This book explains how.This disruptive sales model revolutionizes traditional approaches to selling value.Concise and pragmatic, this book is based on the real-life situations that salespeople and sales leaders face every day.