Selling the Message: How to Speak with Passion and Enthusiasm
About this book
Why do you think some people get promoted up the executive ranks far faster than others? More often than not, it has to do with credibility - the way other people perceive you and how much trust they're prepared to place in you.Have you noticed when some people get up and speak in public, audiences naturally warm to them? Ever wondered why?Chances are because they've mastered the ability to sell the message they're delivering with passion and enthusiasm.By showing these qualities when they engage with others, they convince their audiences to put a high degree of trust in them.Just look at the effect speakers like Winston Churchill, FDR, John F. Kennedy, Martin Luther King, Margaret Thatcher, Ronald Reagan, Steve Jobs, and Billy Graham had on mass audiences.When they spoke in public, they all knew how to ‘sell the message’ as though they were speaking to each person individually.They inspired trust, and motivated millions of people to a courses of action, at some of the most critical times in history.This ability to inspire and influence others is a powerful skill that every executive working in the corporate or government needs to acquire. In fact, in the 2020s, the ability to stand up, sell your organization's message and sway people to your point of view is essential, if you want your career to flourish.“But,” you say, "I'm not a natural speaker."For over 30 years, I've proven with hundreds of executives that communicating is not a skill you have to be born with to succeed. It's a skill you can acquire through practice and determination, even if you want to learn that skill in the privacy of your own home.So many top-flight executives I've known have been exceptionally bright and able to draft quality presentations. Unfortunately, before we've worked together, so many of them let their organizations down when it came to selling the message.The common problem - their performances are lack-luster.I decided to write 'Selling the Message' to help aspiring executives in industry, politics, and government take command of their audiences when they're called on to speak.My 'Selling the Message' self-help book includes the same elements I use to mentor senior executives, who pay hundreds of dollars an hour for personal training. In this book, you'll - Techniques to overcome nervousness and your fear of facing an audience - How to engage your audience, so they trust you and want to listen to what you have to say - The secret to presenting with passion and enthusiasm, so it becomes second nature to you.'Selling the Message' is a comprehensive guide and includes information - How to prepare your presentation for maximum impact with its target audience - How to work effectively with visual support, like Microsoft Powerpoint - How to improve the way you speak to give you authority and credibility&