Selling Opportunity
About this book
The Secret Framework for Turning Any Product or Service into an Unstoppable Sales MachineAre you struggling to sell your products or services in a crowded, competitive marketplace?If so, you’re likely making one of the biggest mistakes in marketing—selling repair and improvement instead of selling opportunity. Legendary marketing expert Dan Kennedy reveals why opportunity-based marketing outperforms traditional sales methods and how you can transform your offers to create massive demand.Inside this book, you’ll Why "improvement" and "repair" offers fail—and how to position your product as an exciting new opportunity instead. The Agreements Ladder—a step-by-step process to lead prospects to an automatic “yes”. How to reframe any product or service to make it feel brand new, revolutionary, and impossible to resist. The psychology behind why people buy—and how to use it to sell more with less effort. Case studies from top marketers who have applied these techniques to scale their businesses to multi-million-dollar empires. Who Is This Book For?Entrepreneurs, business owners, and sales professionals looking to convert more leads into paying customers. Coaches, consultants, and marketers who want to sell high-ticket offers with ease. Anyone who wants to command premium prices and escape price wars forever. If you’re tired of struggling to sell, it’s time to shift your approach. Opportunity sells. And now, you’ll know how to sell it.