Revenge of the tipping point
About this book
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light'If the world can be moved by just the slightest push, then the person who knows where and when to push has real power. So who are those people? What are their intentions? What techniques are they using?'Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis.Revenge of the Tipping Point is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of the modern world. It's time to revisit social epidemics, and it's time we took their tipping points seriously.'Addictive... fascinating and provocative' Guardian'Malcolm Gladwell explores the watershed moments that define this new age of societal upheaval... with curiosity and humor' TIME Magazine'Gladwell is a great storyteller with a contagious sense of curiosity' The Economist'The match that so elegantly graced the cover of The Tipping Point is now on fire' Wall Street Journal