Return Of The Lobster: A Journey To The Heart Of Marketing Your Business

About this book

It's been 15 years since Marketing Mike disappeared following the publication of Bill Bishop's book How To Sell A Lobster, which was published in 25 countries in 12 languages. Now Marketing Mike returns to save the world from Vince Vapor, the richest man in the world, and the creator of SOLNET, the virtual reality platform that replaced the old Internet. Along with his trusty side-kick Pepo, the big idea dog, Marketing Mike leads a team of young creative people into depths of the marketing world, where good and evil battle for the hearts and minds of consumers. Join Marketing Mike and his team on this fun, educational, and uplifting adventure.