Reinventing Work: The Work Matters
About this book
Tom Peters is universally recognized as the foremost management guru of our time. He is the co-author of the landmark In Search of Excellence, which changed the way that an entire generation thought about business. Now, in a revolutionary new audio, Peters once again challenges us - this time to undertake nothing less than a complete reinvention of work: how we think about it, how we bring ourselves to it, how we do it.Reinventing Work presents a different approach to work, based on three lists of 50 ideas designed to enable you to protect yourself and your work with maximum effectiveness to thrive in the dynamically competitive environment of the 21st century.The Brand You50 explains how to transform yourself into a dynamic and daring employee, a brand name (Brand You) that stands for distinction, commitment, and passionThe Project50 explains how to transform every task into a memorable, high-impact project that demonstrates your work makes a difference.The Professional Service Firm50 explains how to transform your department into a "professional service firm" whose trademarks are passion and innovation and whose sole, powerful asset is knowledge.With this audio, listeners will be equipped to reinvent themselves to keep pace with the reinvention of work itself - which will be one of the principal hallmarks of life in the new century.