Home>Reinventing the Brand: Can the World's Top Brands Survive the New Market Realities

Reinventing the Brand: Can the World's Top Brands Survive the New Market Realities

Name: Reinventing the Brand: Can the World's Top Brands Survive the New Market Realities
Rating: 3.83 (6 reviews)
ISBN: 9780749435936

3.83★★★★☆

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About this book

Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.

Published: 8/1/2001

ISBN: 9780749435936