Pragmatic Marketer Summer 2014: The Product Management and Marketing Authority

About this book

In politics, nothing halts progress like a divided constituency. Red states vs. blue states. Liberals vs. conservatives. Athens vs. Sparta. Each side is focused not on moving forward or finding compromise, but on placing blame. Unfortunately, this same type of divide exists in many technology companies between the product and the development teams. But this divide cannot stand. Because, as Mark Lawler says in his article, only by working together can we “deliver great products that delight those who are the most important: your customers.” Working together effectively means understanding each other’s points of views and goals. This summer’s issue helps you do just that, as contributors who have sat on both sides of the technology aisle weigh in on everything from methodologies to prioritization to the key artifacts required for interdepartmental communication. So grab a cup of coffee, pull up a chair and dive into the latest issue of The Pragmatic Marketer. And when you’re done, share the issue with your partner across the aisle and start uniting your efforts for the common good.