Just Stop It: Your Survival Guide to Marketing Myths, Mistakes and Misgivings

About this book

There’s a disturbance in the Force, a crack in the Matrix, whatever you want to call it, but marketing is a plague these days. You feel it when you roll your eyes at yet another telemarketing phone call, unsolicited e-mail or text or any communication that tears down brand bridges instead of building them. Digital marketing hasn’t helped things either. But…it wasn’t always this way. This book is part rant, part master classroom, part valuable workbook and part proof positive that marketing simply needs to do and BE better. I think we (as a profession) need to stop doing the things that grew the empires of big tech like Google, Facebook (or whatever they’re called now) Twitter, TikTok, etc., and get back to doing the core things that actually build relationships with our audiences. I’m going to do my best to show you how—and hopefully entertain you along the way.